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العربية
During FOMEX à Riyadh, AUDIMATIC is pleased to announce that Arabsat has subscribed to its real-time television audience measurement platform, enabling access to live satellite TV audience data across the MENA region.
Through this subscription, Arabsat gains continuous, second-by-second visibility into satellite TV consumption, including channel performance, audience distribution, and satellite reach. The platform allows detailed analysis of how regional and international linear TV channels are watched in real time, particularly during live programming and major events.
This marks an important step toward greater transparency in satellite audience measurement, supporting deeper understanding of viewing behavior, such as:
- Which channels are being watched and by whom
- How audiences move during live broadcasts and high-impact moments
- How satellite reach and engagement evolve throughout the day
By leveraging AUDIMATIC’s real-time analytics, Arabsat can complement traditional audience reporting with live, actionable insights, helping media stakeholders better understand audience dynamics and optimize content, distribution, and commercial strategies.
“By subscribing to AUDIMATIC, Arabsat gains real-time visibility into satellite TV audiences and satellite reach, supporting more actionable analysis of live viewing behavior across the region,” Badis Khaldi, Founder & CEO, AUDIMATIC.
AUDIMATIC is proud to support Arabsat in strengthening its data-driven approach to satellite viewership and in delivering added value to broadcasters, advertisers, and partners across the satellite ecosystem.