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AUDIMATIC is Proud to Win the “Innovative Project of the Year” Award at the ASBU BroadcastPro Middle East Awards 2024!
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In its March 2026 edition, BroadcastPro Middle East highlights AUDIMATIC in a feature article titled “Measuring the Unmeasured”, following a fireside chat with Badis Khaldi, Founder & CEO, at the BroadcastPro Summit KSA.
The article explores a key challenge in the media industry:
while digital platforms benefit from advanced analytics, linear television has long remained a “black box” when it comes to audience measurement.
Through this conversation, AUDIMATIC’s approach is presented as a game changer.
Continue readingIn this second extract from TMC on Samira TV (March 1, 2026), Badis Khaldi explores how television audiences behave during Ramadan — one of the most strategic periods for broadcasters.
During Ramadan, television consumption reaches particularly high levels.
Prime time becomes a key battleground, with strong audience peaks driven by entertainment, drama, and family-oriented programming.
Audience behaviour is highly dynamic. Viewers frequently switch between channels, following content that captures their attention in real time.
However, this strong engagement highlights a structural challenge.
Continue readingIn this extract from TMC on Samira TV (March 1, 2026), Badis Khaldi discusses a fundamental shift in how television audiences are measured.
Historically, audience measurement in linear TV has relied on surveys and delayed reporting. While these methods provided general trends, they often lacked precision and timeliness — especially for live content.
Today, the landscape is evolving.
Continue readingDuring HADA WAKTHA on Echorouk TV (February 28), Badis Khaldi, CEO of AUDIMATIC, presented how audience measurement is evolving in response to changes in viewing behaviour.
Historically, TV audiences have been measured through surveys and sample-based studies. While these methods provided useful indications, they remained limited in precision and often delayed.
Today, technology enables a different approach.
AUDIMATIC relies on a large network of connected devices to measure TV audiences in real time, capturing actual viewing behavior without relying on viewer declarations.
Continue readingDuring his appearance on Hada Waktha on Echorouk TV, Badis Khaldi addressed a key question for today’s media industry: how should we interpret audiences in the age of digital platforms?
While social media provides an abundance of metrics (views, likes, shares), it only captures part of the picture. Television remains the only medium capable of measuring real audience choice in real time, at the exact moment when all content competes simultaneously.
Beyond the discussion itself, the audience curves presented during the show offer the most compelling insight :
Continue readingHow do we truly know what people are watching on television today?
This question remains at the center of many discussions across the media industry. With hundreds of channels available, the growing influence of digital platforms, and audiences consuming content across multiple screens, understanding viewing behavior has become increasingly complex.
On February 26, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, joined the program Zapping on Ennahar TV to discuss these challenges and share perspectives on how audience measurement is evolving.
During the interview, the conversation explored how television audiences have become more fragmented and dynamic. Viewers no longer follow fixed viewing habits; they switch between channels, follow live events, and increasingly interact with content across different platforms.
Continue readingOn February 22, 2026, Badis Khaldi, Founder & CEO of AUDIMATIC, was invited on Samira TV, TMC Program, to discuss one of the most debated topics in the media industry: how TV audiences are measured in Algeria.
During this in-depth 38-minute interview, Badis Khaldi shared insights into the evolution of audience measurement, highlighting the limitations of traditional methodologies and the growing need for more accurate, real-time data.
For many years, TV audience measurement has relied on indirect methods such as surveys or panel-based systems. While these approaches provide general trends, they often fail to reflect the real complexity of today’s viewing behavior — especially in a context where hundreds of satellite channels are accessible and where digital platforms generate parallel audience metrics.
Continue readingOn February 5, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, participated as a speaker at the BroadcastPro Summit KSA 2026 in Riyadh.
During a Fireside chat titled “How New Audience Data Is Reshaping Our Understanding of Linear TV”, he discussed how real-time audience measurement is transforming the way broadcasters, advertisers, and media stakeholders understand television consumption.
The session explored one of the longstanding challenges of the broadcast industry: while satellite television distributes hundreds of channels across entire regions, broadcasters have historically had very limited visibility into who is watching their content and when.
During FOMEX à Riyadh, AUDIMATIC is pleased to announce that Arabsat has subscribed to its real-time television audience measurement platform, enabling access to live satellite TV audience data across the MENA region.
Through this subscription, Arabsat gains continuous, second-by-second visibility into satellite TV consumption, including channel performance, audience distribution, and satellite reach. The platform allows detailed analysis of how regional and international linear TV channels are watched in real time, particularly during live programming and major events.
This marks an important step toward greater transparency in satellite audience measurement, supporting deeper understanding of viewing behavior, such as:
- Which channels are being watched and by whom
- How audiences move during live broadcasts and high-impact moments
- How satellite reach and engagement evolve throughout the day
By leveraging AUDIMATIC’s real-time analytics, Arabsat can complement traditional audience reporting with live, actionable insights, helping media stakeholders better understand audience dynamics and optimize content, distribution, and commercial strategies.
“By subscribing to AUDIMATIC, Arabsat gains real-time visibility into satellite TV audiences and satellite reach, supporting more actionable analysis of live viewing behavior across the region,” Badis Khaldi, Founder & CEO, AUDIMATIC.
AUDIMATIC is proud to support Arabsat in strengthening its data-driven approach to satellite viewership and in delivering added value to broadcasters, advertisers, and partners across the satellite ecosystem.
Major football tournaments do more than crown champions. They reveal how entire nations watch television.
In a recent feature published by BroadcastPro ME, AUDIMATIC shares exclusive insights into TV audience behaviour during two major competitions: the 2025 Africa Cup of Nations and the 2025 FIFA Arab Cup.
Drawing on real-time audience data collected between December 1, 2025 and January 19, 2026, the analysis highlights how viewers in Algeria, Egypt, Morocco and Tunisia responded to some of the most watched football fixtures of the season.
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