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Congratulations to the Tunisian national team on a convincing 3–1 victory against Uganda!
Beyond the result, this match once again highlighted how football structures prime-time viewing habits in Tunisia — with clear shifts in audience concentration before and during kickoff.
Audience leaders throughout the day (Tunisia)
Across the full day, and considering both national and international channels, three broadcasters consistently dominated TV viewing:
- Tunisia 2
- Nessma El Jadida
- Tunisia 1
Their sustained presence at the top reflects their strong positioning in everyday audience habits, well beyond live sports moments.
Match-time dynamics: the kickoff effect
As kickoff approached, viewing patterns changed noticeably.
While ENTV maintained a modest audience share of around 1% during daytime viewing, it experienced a sharp rise at the start of the match, reaching 17% audience share among all international channels during live coverage.
This rapid shift illustrates a recurring AFCON pattern: audiences realign instantly around live football broadcasts at decisive moments.
What this tells us
The Tunisia–Uganda match confirms several key trends observed throughout AFCON 2025:
- Strong national channels dominate daily viewing
- Live football triggers immediate audience migration
- Audience attention is highly reactive to kickoff and in-game moments
These dynamics are captured through AUDIMATIC’s real-time audience measurement, providing broadcasters, content producers, and advertisers with clear visibility into how attention shifts before, during, and after major sporting events.
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