audience data | AUDIMATIC

AUDIMATIC Featured in BroadcastPro ME: Measuring the Unmeasured

15 March 2026

In its March 2026 edition, BroadcastPro Middle East highlights AUDIMATIC in a feature article titled “Measuring the Unmeasured”, following a fireside chat with Badis Khaldi, Founder & CEO, at the BroadcastPro Summit KSA.
The article explores a key challenge in the media industry:
while digital platforms benefit from advanced analytics, linear television has long remained a “black box” when it comes to audience measurement.

Through this conversation, AUDIMATIC’s approach is presented as a game changer.

TV Audience Measurement in Algeria: From Estimation to Real-Time Insight

02 March 2026

During HADA WAKTHA on Echorouk TV (February 28), Badis Khaldi, CEO of AUDIMATIC, presented how audience measurement is evolving in response to changes in viewing behaviour.
Historically, TV audiences have been measured through surveys and sample-based studies. While these methods provided useful indications, they remained limited in precision and often delayed.

Today, technology enables a different approach.

AUDIMATIC relies on a large network of connected devices to measure TV audiences in real time, capturing actual viewing behavior without relying on viewer declarations.

Decoding Real-Time TV Audiences: Ramadan Viewing Trends in Algeria

01 March 2026

During his appearance on Hada Waktha on Echorouk TV, Badis Khaldi addressed a key question for today’s media industry: how should we interpret audiences in the age of digital platforms?

While social media provides an abundance of metrics (views, likes, shares), it only captures part of the picture. Television remains the only medium capable of measuring real audience choice in real time, at the exact moment when all content competes simultaneously.

Beyond the discussion itself, the audience curves presented during the show offer the most compelling insight :

Decoding Football TV Audiences in Africa

02 February 2026

Major football tournaments do more than crown champions. They reveal how entire nations watch television.
In a recent feature published by BroadcastPro ME, AUDIMATIC shares exclusive insights into TV audience behaviour during two major competitions: the 2025 Africa Cup of Nations and the 2025 FIFA Arab Cup.

Drawing on real-time audience data collected between December 1, 2025 and January 19, 2026, the analysis highlights how viewers in Algeria, Egypt, Morocco and Tunisia responded to some of the most watched football fixtures of the season.

AFCON 2025: How Real-Time Audience Data Reveals TV Power Dynamics Across Africa

20 January 2026

AFCON 2025 offered more than football drama. It provided a rare opportunity to observe television audiences under maximum pressure, across multiple African markets, using real-time measurement.

Through AUDIMATIC’s Public Daily TV Audience Dashboard, audience behavior was tracked minute by minute across key countries, revealing clear structural patterns that matter directly to broadcasters, advertisers, and rights holders.

Algeria: national broadcaster dominance and post-match authority
In Algeria, audience concentration was particularly strong.
On key AFCON match days, ENTV consistently ranked first across all channels over a 24-hour period, reaching 8.5%+ daily share, and peaking at 45.6% during live match moments.
Among national sports channels, OnTime Sports reached a 24.7% peak during matches, confirming strong competition at live-event level.
Equally important, post-match analysis reshaped the audience landscape. Channels specializing in debate and commentary regained leadership once the match ended, extending engagement well beyond live play.
Insight for broadcasters:
Owning live rights anchors the day, but editorial depth after the match secures long-tail audience value.

Senegal vs Morocco (1–0) — AFCON 2025 Final TV Audience Analysis

19 January 2026

The AFCON 2025 final between Senegal and Morocco generated strong and sustained TV audiences in Morocco, reflecting both national engagement and competitive broadcast dynamics.

According to AUDIMATIC data, Al Aoula led TV viewing throughout the day, reaching 12.51% among all channels and 36.45% among national broadcasters.
This performance highlights the channel’s structural leadership during major sporting events.

Nigeria vs Morocco (0–0, Morocco wins 4–2 on penalties) — Semi-Final TV Audience Analysis

15 January 2026

The AFCON 2025 semi-final between Nigeria and Morocco ended in a dramatic penalty shootout, with Morocco advancing after a 4–2 victory.
Beyond the sporting outcome, TV audience data reveals clear viewing patterns throughout the day.

All-day viewing overview
Across all national and international channels, Al Aoula maintained the leading position for the entire day, reaching an audience share of 10.66%.
Among national channels only, its leadership was even more pronounced, with 32.43% audience share.

Senegal vs Egypt (1–0) — Semi-Final TV Audience Analysis

15 January 2026

The AFCON 2025 semi-final between Senegal and Egypt, played on January 14, delivered a tense sporting contest and a clear shift in TV audience behavior.

Daytime viewing overview
Across all national and international channels, ENTV emerged as the most-watched channel of the day, reaching 8.58% audience share.
Among national broadcasters, OnTime Sports took the lead with 8.70%, confirming its strong positioning ahead of the match.

Egypt vs Ivory Coast (3–2) — Quarter-Final Audience Analysis

11 January 2026

The quarter-final clash between Egypt and Ivory Coast on January 10 delivered both sporting drama and a highly competitive TV audience landscape throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we observed how viewing habits evolved from daytime consumption to intense match-time concentration.

Full-day viewing landscape (All channels)
Audience leadership was unusually balanced, with three channels sharing the top positions across national and international broadcasters:

MBC Masr: 5.26%
ENTV: 5.25%
OnTime Sports: 5.02%

This tight distribution reflects a fragmented daytime viewing environment, with no single channel clearly dominating before kickoff.

Algeria vs Nigeria (0–2) — Quarter-Final Audience Analysis

11 January 2026

Algeria’s quarter-final defeat against Nigeria on January 10 did little to dampen audience engagement. On the contrary, TV viewing figures once again reached record levels, confirming the exceptional pull of the Algerian national team on local television.

Data from AUDIMATIC’s Public TV Audience Dashboard shows a familiar — yet remarkable — pattern.

All-day dominance
Throughout the entire day, ENTV stood as the clear audience leader:

16.53% audience share among all national and international channels
33.51% audience share among national channels

These figures underline ENTV’s role as the primary reference channel for national events in Algeria.