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The quarter-final clash between Egypt and Ivory Coast on January 10 delivered both sporting drama and a highly competitive TV audience landscape throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we observed how viewing habits evolved from daytime consumption to intense match-time concentration.
Full-day viewing landscape (All channels)
Audience leadership was unusually balanced, with three channels sharing the top positions across national and international broadcasters:
- MBC Masr: 5.26%
- ENTV: 5.25%
- OnTime Sports: 5.02%
This tight distribution reflects a fragmented daytime viewing environment, with no single channel clearly dominating before kickoff.
National channels: a clear leader
Among Egyptian national channels, OnTime Sports stood out decisively:
- 14.65% audience share, far ahead of other national broadcasters
This confirms its role as Egypt’s primary sports destination ahead of and around major football events.
Match-time audience dynamics
As soon as the match began, audience behavior shifted sharply:
- SK1 took the lead among all channels, peaking at 23.77% audience share
- Among national channels, OnTime Sports dominated match viewing, reaching a peak of 28.87%
Key takeaway
The Egypt–Ivory Coast quarter-final highlights a dual dynamic:
- Highly competitive and fragmented viewing during the day
- Strong and rapid audience concentration around sports broadcasters during live match moments
Once again, AFCON fixtures demonstrate how football reshapes TV audiences in real time — transforming diverse daily consumption into focused, high-impact viewing moments.
Explore the Public Dashboard here