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As the AFCON 2025 group stage comes to an end, one conclusion clearly stands out: football remains one of the strongest drivers of TV audiences across the continent.
Using AUDIMATIC’s Public TV Audience Dashboard, we followed audience behavior match after match, across multiple countries — revealing strong, consistent, and highly instructive patterns.
Key audience insights from the group stage
National broadcasters dominate match moments
Across Algeria, Egypt, Morocco, and Tunisia, national channels consistently became the primary audience destinations during matches:
- Algeria: ENTV reached peaks above 50% of total TV audience, and over 77% among national channels, confirming its role as the undisputed reference for national team fixtures.
- Egypt: Sports broadcasters such as ONTime Sports and 5 LIVE recorded sharp spikes at kickoff, with match-time shares rising far above daytime averages.
- Morocco: Al Aoula demonstrated strong all-day leadership, reinforced by significant increases during live match periods.
- Tunisia: Viewing remained highly concentrated, often shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with match peaks exceeding 20% across all channels.
A clear before / during match effect
Across multiple dashboards, the same pattern emerged:
- Before kickoff, generalist channels dominated daytime viewing.
- At kickoff, audiences shifted rapidly toward national and sports broadcasters — often doubling or tripling their usual audience levels.
Consistency matters as much as peaks
Beyond spectacular match-time spikes, several channels showed all-day dominance, maintaining top positions from morning through prime time.
This consistency is a critical signal for broadcasters, advertisers, and content strategists.
Why this matters
AFCON group-stage matches are not just sporting events — they are national media moments that reshape viewing habits in real time.
Understanding:
- when audiences shift,
- where they concentrate,
- and how strongly they react,
is essential for smarter programming, advertising placement, and monetization strategies.
AUDIMATIC’s Public Daily TV Audience Dashboard allows everyone to follow these dynamics — match by match, country by country.
Explore the Public Dashboard here