Study

The quarter-final clash between Egypt and Ivory Coast on January 10 delivered both sporting drama and a highly competitive TV audience landscape throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we observed how viewing habits evolved from daytime consumption to intense match-time concentration.

Full-day viewing landscape (All channels)
Audience leadership was unusually balanced, with three channels sharing the top positions across national and international broadcasters:

• MBC Masr: 5.26%
• ENTV: 5.25%
• OnTime Sports: 5.02%

This tight distribution reflects a fragmented daytime viewing environment, with no single channel clearly dominating before kickoff.

National channels: a clear leader
Among Egyptian national channels, OnTime Sports stood out decisively:

• 14.65% audience share, far ahead of other national broadcasters

This confirms its role as Egypt’s primary sports destination ahead of and around major football events.

Match-time audience dynamics
As soon as the match began, audience behavior shifted sharply:

• SK1 took the lead among all channels, peaking at 23.77% audience share
• Among national channels, OnTime Sports dominated match viewing, reaching a peak of 28.87%

Key takeaway
The Egypt–Ivory Coast quarter-final highlights a dual dynamic:

• Highly competitive and fragmented viewing during the day
• Strong and rapid audience concentration around sports broadcasters during live match moments

Once again, AFCON fixtures demonstrate how football reshapes TV audiences in real time — transforming diverse daily consumption into focused, high-impact viewing moments.

Explore the Public Dashboard here

Algeria’s quarter-final defeat against Nigeria on January 10 did little to dampen audience engagement. On the contrary, TV viewing figures once again reached record levels, confirming the exceptional pull of the Algerian national team on local television.

Data from AUDIMATIC’s Public TV Audience Dashboard shows a familiar — yet remarkable — pattern.

All-day dominance
Throughout the entire day, ENTV stood as the clear audience leader:

• 16.53% audience share among all national and international channels
• 33.51% audience share among national channels

These figures underline ENTV’s role as the primary reference channel for national events in Algeria.

Massive concentration during the match
As kickoff approached, viewing behaviour shifted dramatically:

• 53.74% peak audience share among all channels during the match
• 79.37% peak audience share among national channels

This level of concentration places the match among the strongest audience performances observed during AFCON 2025 in Algeria.

Beyond the scoreline
Despite the loss, the Algeria vs Nigeria quarter-final became a collective national moment. 
High-stakes football once again reshaped viewing habits in real time, turning ENTV into the focal point for millions of viewers.
These dynamics highlight how major football fixtures act as powerful media anchors — capable of generating record-breaking audiences regardless of sporting outcomes.

Explore the Public Dashboard here

Morocco’s 2–0 victory against Cameroon in the AFCON 2025 quarter-final on January 9 was both convincing on the pitch and highly predictable in terms of TV audience behavior in Morocco.

AUDIMATIC’s Public TV Audience Dashboard once again highlights how major national team matches structure viewing habits across the entire day — with intensified competition during live match moments.

All-day audience leadership
Throughout the day, Al Aoula remained the undisputed leader on Moroccan television:

• 10.82% audience share among all national and international channels
• 31.12% audience share among national channels

This confirms Al Aoula’s central role as the primary destination for national events, particularly during AFCON fixtures involving the Moroccan national team.

Audience dynamics during the match
As kickoff approached, audience concentration increased significantly:

• Al Aoula reached a peak of 43.66% audience share among national channels during the match

However, when considering all channels, competition intensified:

• Sport Digital Fussball, an international sports channel, overtook the lead during match time, reaching a peak of 18.20% among all channels, temporarily surpassing Al Aoula.

What this reveals
This quarter-final illustrates a recurring AFCON audience pattern in Morocco:

• Strong and stable dominance from the national broadcaster throughout the day
• Heightened competition from international sports channels during high-stakes moments
• A clear distinction between national broadcaster loyalty and international sports consumption during live matches

As the tournament progresses into decisive stages, audience behavior becomes more concentrated — but also more competitive.

Explore the Public Dashboard here

What a night of tension and emotion!
A last-minute goal in extra time sealed Algeria’s 1–0 victory against Congo on January 6 — and TV audiences reflected every second of that suspense.

One clear viewing destination
Audience data from the day reveals a very clear and stable pattern.
ENTV stood out as the single, undisputed leader, holding the top position throughout the entire day:

• 18.09% audience share among all national & international channels
• 34.45% audience share among national channels

As the match unfolded, ENTV’s leadership became even more pronounced.
Peak audiences during the match:

• 51.76% among all channels
• 77.43% among national channels

Unlike more fragmented viewing days, this match generated a strong and sustained convergence of viewers around one broadcaster, confirming ENTV’s central role during major national football events.

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Congratulations to the Egyptian national team on a convincing 3–1 victory against Benin after extra time on January 5!
Beyond the final scoreline, TV audience data reveals a particularly eclectic and fragmented viewing landscape in Egypt — both before and during the match.

A highly diversified viewing day
Across all national and international channels, daytime viewing showed no clear dominant broadcaster.
Instead, audience attention was distributed across several channels, with four broadcasters each exceeding 4% audience share: SK1, Rotana Cinema, 5 Kids et MBC Masr.
This diversity reflects a strong engagement with entertainment and thematic content outside match hours, even on a national team matchday.

National channels: drama leads the day
Focusing on national channels only, viewing was largely driven by drama and entertainment formats:

• Al Hayat Musalsalat – 7.95%
• DMC Drama – 6.51%
• OnTime Sports – 6.19%

These figures confirm the enduring weight of serialized content in shaping daily TV habits in Egypt, even when football is on the agenda.

Match-time audience shift
As kickoff approached, viewing behaviour changed noticeably: 
SK1 moved into the leading position during the match, reaching a peak of 20.45% audience share among all channels.
Among national channels, however, leadership remained shared rather than concentrated:
Al Hayat Musalsalat, DMC Drama, and OnTime Sports continued to divide audience attention throughout the match, with no single channel clearly dominating.

What this tells us
The Egypt–Benin match illustrates a distinct AFCON audience pattern:

• A fragmented and diversified pre-match landscape
• Strong daytime consumption of entertainment and drama
• A match-time audience spike without a single dominant national broadcaster

These dynamics show that audience behaviour during AFCON can vary significantly depending on programming context, competition, and viewer habits — offering valuable insights for broadcasters and content strategists.

Explore the Public Dashboard here

A narrow but important victory for Morocco against Tanzania — and another match that clearly reshaped TV viewing patterns throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we can observe how national and international broadcasters shared audience attention before and during the match.

What the AUDIMATIC Public Dashboard shows (Morocco)
National channels
Al Aoula remained the undisputed leader throughout the entire day and during the match.
It reached an audience share of 35.06% among national channels, confirming its central role during national team fixtures.

All channels (national & international)
Across the full day, Al Aoula also held the leading position among all channels with 10.76% audience share.
During the match, however, viewing dynamics intensified: Sport Digital Fussball temporarily took the lead, peaking at 17.41% audience share among all channels.

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A tense match decided on penalties, and once again, a well-known audience dynamic clearly visible on Tunisian TV screens.
While the outcome on the pitch kept fans on edge until the very end, audience data confirms a pattern that has become increasingly consistent throughout AFCON 2025.

What the AUDIMATIC Public Dashboard shows (Tunisia)
Full-day viewing trends
Across the entire day, the same three channels dominated TV viewing in Tunisia — both among all channels and national channels — confirming a stable hierarchy observed over recent match days:

• Tunisia 2

– 11.73% audience share among all channels
– 29.13% among national channels

• Tunisia 1

– 8.08% among all channels
– 20.08% among national channels

• Nessma Ejdida

– 7.70% among all channels
– 19.12% among national channels

These three broadcasters remained firmly positioned at the top throughout the day, reflecting strong viewer loyalty beyond match moments.

During the match

• Among all national and international channels, ENTV briefly took the lead, reaching a peak audience share of 20.24%
• Among national channels, leadership remained shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with audience shares shifting throughout the match and no single channel clearly dominating from start to finish

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Congratulations to the Algerian national team on a convincing 3–1 victory against Equatorial Guinea on December 31 — a perfect way to close the year on a high note.
Beyond the result, TV audience data once again highlights how strongly Algeria’s matches mobilize viewers nationwide.

What the AUDIMATIC Public Dashboard shows (Algeria)
Throughout the day, ENTV confirmed its position as the undisputed reference channel:

• 14.76% audience share among all national & international channels
• 30.98% audience share among national channels only

During the match, audience concentration reached exceptional levels:

• 52.74% peak audience share among all channels
• 77.60% peak audience share among national channels

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