Study

The Tanzania–Tunisia match on December 30 delivered a closely contested 1–1 draw on the pitch — and an equally dynamic audience battle on Tunisian TV screens.

Full-day viewing trends in Tunisia
Across the entire day, three channels clearly structured TV viewing, both among all channels and national broadcasters:

• Tunisia 2: 13.04% (all channels) | 39.05% (national channels)
• Nessma Ejdida: 10.08% | 22.46%
• Tunisia 1: 8.19% | 18.25%

These three broadcasters consistently occupied the top positions throughout the day, reflecting their strong editorial and audience positioning.

As the game kicked off, audience dynamics intensified:

• ENTV briefly took the lead among all channels, reaching a peak audience share of 18.27%
• Among national channels, leadership remained shared between Tunisia 2, Nessma Ejdida, and Tunisia 1, with audience levels rising alternately from one channel to another — without a single channel maintaining a clear dominance throughout the match

What this tells us
This match triggered strong yet fragmented viewing behavior.
While ENTV captured a peak moment across all channels, national audiences remained distributed among Tunisia’s three leading broadcasters. A clear illustration of how major sports events amplify competition and reshape viewing patterns in real time.

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Congratulations to the Moroccan national team on a solid 3–0 victory against Zambia on December 29! Beyond the scoreline, the match once again demonstrated the strong ability of the Atlas Lions to mobilize TV audiences nationwide.

What the AUDIMATIC Public Dashboard shows (Morocco)
Al Aoula maintained its leading position throughout the day, confirming its central role during major national sporting events:

• 11.43% audience share among all national & international channels
• 32.73% audience share among national channels

As kickoff approached, audience levels peaked, reinforcing football’s power as a unifying TV event:

• 18.25% peak audience share among all channels
• 48.37% peak audience share among national channels

Key takeaway
Once again, international football drives both anticipation and real-time audience concentration.
Public broadcasters continue to act as the primary gathering point for viewers, transforming national team matches into shared television moments.

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Even without goals, the Angola–Egypt match on December 29 captured noticeable attention on Egyptian TV screens.
Data from AUDIMATIC’s Public Audience Dashboard shows how viewing habits shifted clearly between daytime viewing and match time.

Key audience insights (Egypt)
Across the full day

• 5 LIVE led among all national & international channels with 5.42% audience share
• ONTIME SPORTS topped national channels with 9.30% audience share

During the match

• 5 LIVE became the main destination among all channels, reaching 34.76% audience share
• ONTIME SPORTS confirmed its sports leadership with 15.06% audience share among national channels

What this shows
Even in a goalless draw, national team matches significantly reshape TV audiences.
Live football intensifies the impact of sports broadcasters, while international sports channels also capture strong attention during key moments of play.

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On December 28, Algeria secured a 1–0 victory against Burkina Faso — a match that once again translated into a clear audience surge on Algerian television.

What the AUDIMATIC dashboard shows (Algeria)
Throughout the entire day, ENTV maintained its top position, confirming its role as the main reference channel during national team fixtures:

• 17.89% audience share across all national & international channels
• 37.57% audience share among national channels

As soon as the match kicked off, audience concentration intensified sharply:

• Peak of 51.94% among all channels
• Peak of 77.81% among national channels

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The clash between Nigeria and Tunisia was not only intense on the pitch — it also significantly reshaped TV viewing habits across Tunisia. As kickoff approached and the match unfolded, audience attention clearly converged around a small number of key broadcasters, once again highlighting the strong pull of major international football events.

Audience highlights in Tunisia
Across all national and international channels, three broadcasters dominated both daily viewing and match-time audiences:

• Tunisia 2
• Tunisia 1
• Nessma Ejdida

During the match, Tunisia 2 clearly emerged as the audience leader:

• 21.82% audience share among all channels
• 42.16% audience share among national channels

These peaks illustrate how live football concentrates viewing around trusted national broadcasters, transforming each match into a shared national moment.

Beyond the scoreline
Matches such as Nigeria–Tunisia extend far beyond sport. They generate collective viewing experiences, trigger sharp audience spikes, and provide valuable insights for broadcasters, advertisers, and content strategists planning future programming — particularly in the context of major tournaments like AFCON.

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The Morocco–Mali match on December 26 ended in a 1–1 draw.
Beyond the final score, TV audience data clearly shows how football continues to structure viewing behaviour in Morocco throughout the entire day — not only at kickoff.
Thanks to AUDIMATIC’s real-time audience measurement, consistent patterns were observed across both national and international channels.

Key audience insights (Morocco)
Al Aoula Inter remained the reference channel throughout the day, recording:

• 11.93% audience share across all channels
• 33.74% audience share among national channels

During the match, Al Aoula Inter reached a peak of 38.44% among national channels, confirming its central role during major football fixtures.

Among all channels during live play:

• Sport Digital Fussball: 17.42% audience share
• Al Aoula Inter: 11.03% audience share

What this shows
These figures highlight how football acts as a daily audience driver, reinforcing the leadership of key national broadcasters while simultaneously attracting strong attention toward specialised sports channels during live moments.
It is not only the match itself that matters — but the way viewers organise their entire day around football-related content.

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Congratulations to the Egyptian national team on their 1–0 victory against South Africa on December 26 — a disciplined performance that secured an important result.

From a TV audience perspective, this match did not dramatically disrupt overall daily viewing habits. However, it generated clear and measurable audience peaks during live play, once again confirming football’s role as a powerful driver of real-time attention.

Audience highlights during the match (Egypt)

• OnTime Sports recorded noticeable peaks during the game
• 8.40% audience share among all national & international channels
• 20.48% audience share among national channels, reinforcing its position as a key reference sports broadcaster in Egypt

While viewing trends remained relatively stable throughout the day, the match itself created a visible concentration of audiences — a recurring pattern during national team fixtures.

What this shows
Even without extraordinary spikes, international matches involving the national team remain reliable audience accelerators, particularly for sports-focused channels. These moments provide valuable benchmarks for broadcasters, advertisers, and content strategists assessing live sports performance and programming efficiency.

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The Algeria–Sudan match on December 24 was more than a football fixture — it was a shared national moment, clearly reflected in TV audience data.
From the opening whistle, ENTV confirmed its status as the undisputed leader, becoming the primary destination for Algerian viewers throughout the match.

Key audience highlights (Algeria)

• ENTV overall audience share (all national & international channels): 14.53%
• ENTV audience share among national channels: 32.15%
• Peak audience during the match:
  • 49.80% among all channels
  • 77.14% among national channels

These figures illustrate a strong and recurring pattern: during major sporting events, Algerian audiences massively converge toward national broadcasters, turning football matches into true collective viewing experiences.

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Congratulations to the Tunisian national team on a convincing 3–1 victory against Uganda!
Beyond the result, this match once again highlighted how football structures prime-time viewing habits in Tunisia — with clear shifts in audience concentration before and during kickoff.

Audience leaders throughout the day (Tunisia)
Across the full day, and considering both national and international channels, three broadcasters consistently dominated TV viewing:

• Tunisia 2
• Nessma El Jadida
• Tunisia 1

Their sustained presence at the top reflects their strong positioning in everyday audience habits, well beyond live sports moments.

Match-time dynamics: the kickoff effect
As kickoff approached, viewing patterns changed noticeably.
While ENTV maintained a modest audience share of around 1% during daytime viewing, it experienced a sharp rise at the start of the match, reaching 17% audience share among all international channels during live coverage.
This rapid shift illustrates a recurring AFCON pattern: audiences realign instantly around live football broadcasts at decisive moments.

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Congratulations to the Egyptian national team on a successful start to their AFCON 2025 campaign!
Beyond the final score, audience data from Egypt reveals how quickly television viewing habits shift when a major football match kicks off — reshaping the entire TV landscape within minutes.

Before kickoff: a generalist channel in the lead
In the moments leading up to kickoff, ENTV was the most-watched channel in Egypt, reaching 17% audience share across all national and international channels. This reflects typical early-evening viewing behavior before live sports take over.

Kickoff effect: live football takes control
As soon as the match began, Channel 5 LIVE rapidly gained audience share, peaking at 36%.
This sharp rise confirms the magnetic pull of live football broadcasts, instantly redirecting viewers toward dedicated sports channels.

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