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Major football tournaments do more than crown champions. They reveal how entire nations watch television.
In a recent feature published by BroadcastPro ME, AUDIMATIC shares exclusive insights into TV audience behaviour during two major competitions: the 2025 Africa Cup of Nations and the 2025 FIFA Arab Cup.
Drawing on real-time audience data collected between December 1, 2025 and January 19, 2026, the analysis highlights how viewers in Algeria, Egypt, Morocco and Tunisia responded to some of the most watched football fixtures of the season.
Beyond the matches themselves, the data reveals fascinating patterns about television consumption across different national markets.
Which channels captured the biggest audiences during decisive moments?
How do viewers shift between international sports networks and national broadcasters?
And what happens to audiences after the final whistle?
The article explores how broadcast rights, editorial programming and national viewing cultures shape audience behaviour during major sporting events. It also illustrates how real-time audience measurement can provide a unique window into the dynamics of television ecosystems across Africa and the Arab world.
These insights were originally curated by AUDIMATIC for BroadcastPro ME as part of a broader initiative to make audience data more accessible to the media industry.
👉 To read the full article, follow this link: https://issuu.com/cpipromedia/docs/broadcastpro_me_february_2026/25