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Congratulations to the Egyptian national team on a successful start to their AFCON 2025 campaign!
Beyond the final score, audience data from Egypt reveals how quickly television viewing habits shift when a major football match kicks off — reshaping the entire TV landscape within minutes.
Before kickoff: a generalist channel in the lead
In the moments leading up to kickoff, ENTV was the most-watched channel in Egypt, reaching 17% audience share across all national and international channels. This reflects typical early-evening viewing behavior before live sports take over.
Kickoff effect: live football takes control
As soon as the match began, Channel 5 LIVE rapidly gained audience share, peaking at 36%.
This sharp rise confirms the magnetic pull of live football broadcasts, instantly redirecting viewers toward dedicated sports channels.
National channels: audience concentration around sports content
When focusing exclusively on national channels, audience concentration became even more pronounced:
- OnTime Sports: 17.76% audience share
- OnTime Sports 2: 14.16% audience share
Together, these two channels captured the majority of national TV audiences during the match, highlighting how major AFCON fixtures centralize attention and redefine channel hierarchies in real time.
Understanding AFCON audiences with AUDIMATIC
These insights are drawn from AUDIMATIC’s Public Daily TV Audience Dashboard, which tracks real-time audience dynamics across key AFCON 2025 matches, offering a clear view of how viewers respond to major sporting events.
Explore the Public Dashboard here