Français
العربية
Morocco’s 2–0 victory against Cameroon in the AFCON 2025 quarter-final on January 9 was both convincing on the pitch and highly predictable in terms of TV audience behavior in Morocco.
AUDIMATIC’s Public TV Audience Dashboard once again highlights how major national team matches structure viewing habits across the entire day — with intensified competition during live match moments.
All-day audience leadership
Throughout the day, Al Aoula remained the undisputed leader on Moroccan television:
- 10.82% audience share among all national and international channels
- 31.12% audience share among national channels
This confirms Al Aoula’s central role as the primary destination for national events, particularly during AFCON fixtures involving the Moroccan national team.
Audience dynamics during the match
As kickoff approached, audience concentration increased significantly:
- Al Aoula reached a peak of 43.66% audience share among national channels during the match
However, when considering all channels, competition intensified:
- Sport Digital Fussball, an international sports channel, overtook the lead during match time, reaching a peak of 18.20% among all channels, temporarily surpassing Al Aoula.
What this reveals
This quarter-final illustrates a recurring AFCON audience pattern in Morocco:
- Strong and stable dominance from the national broadcaster throughout the day
- Heightened competition from international sports channels during high-stakes moments
- A clear distinction between national broadcaster loyalty and international sports consumption during live matches
As the tournament progresses into decisive stages, audience behavior becomes more concentrated — but also more competitive.
Explore the Public Dashboard here