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The Morocco–Mali match on December 26 ended in a 1–1 draw.
Beyond the final score, TV audience data clearly shows how football continues to structure viewing behaviour in Morocco throughout the entire day — not only at kickoff.
Thanks to AUDIMATIC’s real-time audience measurement, consistent patterns were observed across both national and international channels.
Key audience insights (Morocco)
Al Aoula Inter remained the reference channel throughout the day, recording:
- 11.93% audience share across all channels
- 33.74% audience share among national channels
During the match, Al Aoula Inter reached a peak of 38.44% among national channels, confirming its central role during major football fixtures.
Among all channels during live play:
- Sport Digital Fussball: 17.42% audience share
- Al Aoula Inter: 11.03% audience share
What this shows
These figures highlight how football acts as a daily audience driver, reinforcing the leadership of key national broadcasters while simultaneously attracting strong attention toward specialised sports channels during live moments.
It is not only the match itself that matters — but the way viewers organise their entire day around football-related content.
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