The AFCON 2025 semi-final between Senegal and Egypt, played on January 14, delivered a tense sporting contest and a clear shift in TV audience behavior.
Daytime viewing overview
Across all national and international channels, ENTV emerged as the most-watched channel of the day, reaching 8.58% audience share.
Among national broadcasters, OnTime Sports took the lead with 8.70%, confirming its strong positioning ahead of the match.
Audience concentration during the match
As kickoff approached, audience dynamics changed significantly:
- ENTV captured a dominant 45.61% peak audience share among all channels
- Among national channels, OnTime Sports reached a 24.75% peak, leading domestic viewing during match time
The data highlights a familiar AFCON trend:
distributed viewing throughout the day followed by sharp audience convergence during decisive fixtures.
These insights are available through AUDIMATIC’s Public Daily TV Audience Dashboard, providing a real-time, data-driven view of audience behavior during major football events.
Explore the Public Dashboard here
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