Congratulations to the Egyptian national team on a convincing 3–1 victory against Benin after extra time on January 5!
Beyond the final scoreline, TV audience data reveals a particularly eclectic and fragmented viewing landscape in Egypt — both before and during the match.
A highly diversified viewing day
Across all national and international channels, daytime viewing showed no clear dominant broadcaster.
Instead, audience attention was distributed across several channels, with four broadcasters each exceeding 4% audience share: SK1, Rotana Cinema, 5 Kids et MBC Masr.
This diversity reflects a strong engagement with entertainment and thematic content outside match hours, even on a national team matchday.
Français
العربية








