audience data | AUDIMATIC

Morocco vs Cameroon (2–0) — Quarter-Final Audience Analysis

10 January 2026

Morocco’s 2–0 victory against Cameroon in the AFCON 2025 quarter-final on January 9 was both convincing on the pitch and highly predictable in terms of TV audience behavior in Morocco.

AUDIMATIC’s Public TV Audience Dashboard once again highlights how major national team matches structure viewing habits across the entire day — with intensified competition during live match moments.

All-day audience leadership
Throughout the day, Al Aoula remained the undisputed leader on Moroccan television:

10.82% audience share among all national and international channels
31.12% audience share among national channels

This confirms Al Aoula’s central role as the primary destination for national events, particularly during AFCON fixtures involving the Moroccan national team.

AFCON 2025 – Mid-Tournament Audience Check: What TV Data Is Already Telling Us

08 January 2026

As AFCON 2025 moves beyond the group stage, TV audience data is beginning to reveal clear directional signals — without locking in final conclusions.
Through AUDIMATIC’s Public TV Audience Dashboard, we continue to observe how viewing behaviour evolves match by match across key markets.

Early audience signals

Kick-off remains the strongest audience trigger, with several matches showing audience levels doubling — and sometimes tripling — compared to daytime viewing.
National broadcasters continue to anchor attention, often reaching match-time peaks above 20% and, in some cases, surpassing 50% of total TV viewing.
Audience concentration varies sharply by country: some matches drive near-total convergence, while others remain highly competitive and fragmented.

Algeria vs Congo (1–0, Extra Time): A Night of Tension and Collective Emotion

07 January 2026

What a night of tension and emotion!
A last-minute goal in extra time sealed Algeria’s 1–0 victory against Congo on January 6 — and TV audiences reflected every second of that suspense.

One clear viewing destination
Audience data from the day reveals a very clear and stable pattern.
ENTV stood out as the single, undisputed leader, holding the top position throughout the entire day:

18.09% audience share among all national & international channels
34.45% audience share among national channels

As the match unfolded, ENTV’s leadership became even more pronounced.
Peak audiences during the match:

51.76% among all channels
77.43% among national channels

Unlike more fragmented viewing days, this match generated a strong and sustained convergence of viewers around one broadcaster, confirming ENTV’s central role during major national football events.

Egypt vs Benin (3–1, Extra Time): An Unusually Fragmented Audience Landscape

06 January 2026

Congratulations to the Egyptian national team on a convincing 3–1 victory against Benin after extra time on January 5!
Beyond the final scoreline, TV audience data reveals a particularly eclectic and fragmented viewing landscape in Egypt — both before and during the match.

A highly diversified viewing day
Across all national and international channels, daytime viewing showed no clear dominant broadcaster.
Instead, audience attention was distributed across several channels, with four broadcasters each exceeding 4% audience share: SK1, Rotana Cinema, 5 Kids et MBC Masr.
This diversity reflects a strong engagement with entertainment and thematic content outside match hours, even on a national team matchday.

Morocco vs Tanzania (1–0) – A Win on the Pitch, Clear Signals on TV Audiences

05 January 2026

A narrow but important victory for Morocco against Tanzania — and another match that clearly reshaped TV viewing patterns throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we can observe how national and international broadcasters shared audience attention before and during the match.

What the AUDIMATIC Public Dashboard shows (Morocco)
National channels
Al Aoula remained the undisputed leader throughout the entire day and during the match.
It reached an audience share of 35.06% among national channels, confirming its central role during national team fixtures.

All channels (national & international)
Across the full day, Al Aoula also held the leading position among all channels with 10.76% audience share.
During the match, however, viewing dynamics intensified: Sport Digital Fussball temporarily took the lead, peaking at 17.41% audience share among all channels.

Mali vs Tunisia (1–1, Mali Win on Penalties): A Familiar Audience Pattern in Tunisia

04 January 2026

A tense match decided on penalties, and once again, a well-known audience dynamic clearly visible on Tunisian TV screens.
While the outcome on the pitch kept fans on edge until the very end, audience data confirms a pattern that has become increasingly consistent throughout AFCON 2025.

What the AUDIMATIC Public Dashboard shows (Tunisia)
Full-day viewing trends
Across the entire day, the same three channels dominated TV viewing in Tunisia — both among all channels and national channels — confirming a stable hierarchy observed over recent match days:

Tunisia 2

– 11.73% audience share among all channels
– 29.13% among national channels

Tunisia 1

– 8.08% among all channels
– 20.08% among national channels

Nessma Ejdida

– 7.70% among all channels
– 19.12% among national channels

These three broadcasters remained firmly positioned at the top throughout the day, reflecting strong viewer loyalty beyond match moments.

During the match

Among all national and international channels, ENTV briefly took the lead, reaching a peak audience share of 20.24%
Among national channels, leadership remained shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with audience shares shifting throughout the match and no single channel clearly dominating from start to finish

AFCON 2025 Group Stage Wrap-Up – What TV Audiences Across Africa Tell Us

02 January 2026

As the AFCON 2025 group stage comes to an end, one conclusion clearly stands out: football remains one of the strongest drivers of TV audiences across the continent.
Using AUDIMATIC’s Public TV Audience Dashboard, we followed audience behavior match after match, across multiple countries — revealing strong, consistent, and highly instructive patterns.

Key audience insights from the group stage

National broadcasters dominate match moments
Across Algeria, Egypt, Morocco, and Tunisia, national channels consistently became the primary audience destinations during matches:

Algeria: ENTV reached peaks above 50% of total TV audience, and over 77% among national channels, confirming its role as the undisputed reference for national team fixtures.
Egypt: Sports broadcasters such as ONTime Sports and 5 LIVE recorded sharp spikes at kickoff, with match-time shares rising far above daytime averages.
Morocco: Al Aoula demonstrated strong all-day leadership, reinforced by significant increases during live match periods.
Tunisia: Viewing remained highly concentrated, often shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with match peaks exceeding 20% across all channels.

A clear before / during match effect
Across multiple dashboards, the same pattern emerged:

Before kickoff, generalist channels dominated daytime viewing.
At kickoff, audiences shifted rapidly toward national and sports broadcasters — often doubling or tripling their usual audience levels.

Equatorial Guinea vs Algeria (1–3): A Winning End to the Year on the Pitch and on TV

01 January 2026

Congratulations to the Algerian national team on a convincing 3–1 victory against Equatorial Guinea on December 31 — a perfect way to close the year on a high note.
Beyond the result, TV audience data once again highlights how strongly Algeria’s matches mobilize viewers nationwide.

What the AUDIMATIC Public Dashboard shows (Algeria)
Throughout the day, ENTV confirmed its position as the undisputed reference channel:

14.76% audience share among all national & international channels
30.98% audience share among national channels only

During the match, audience concentration reached exceptional levels:

52.74% peak audience share among all channels
77.60% peak audience share among national channels

Tanzania vs Tunisia (1–1): A Tight Match and a Highly Dynamic TV Audience Landscape

31 December 2025

The Tanzania–Tunisia match on December 30 delivered a closely contested 1–1 draw on the pitch — and an equally dynamic audience battle on Tunisian TV screens.

Full-day viewing trends in Tunisia
Across the entire day, three channels clearly structured TV viewing, both among all channels and national broadcasters:

Tunisia 2: 13.04% (all channels) | 39.05% (national channels)
Nessma Ejdida: 10.08% | 22.46%
Tunisia 1: 8.19% | 18.25%

These three broadcasters consistently occupied the top positions throughout the day, reflecting their strong editorial and audience positioning.

Zambia vs Morocco (0–3): A Convincing Win, Strongly Reflected in TV Audiences

30 December 2025

Congratulations to the Moroccan national team on a solid 3–0 victory against Zambia on December 29! Beyond the scoreline, the match once again demonstrated the strong ability of the Atlas Lions to mobilize TV audiences nationwide.

What the AUDIMATIC Public Dashboard shows (Morocco)
Al Aoula maintained its leading position throughout the day, confirming its central role during major national sporting events:

11.43% audience share among all national & international channels
32.73% audience share among national channels