study | AUDIMATIC

Morocco vs Tanzania (1–0) – A Win on the Pitch, Clear Signals on TV Audiences

05 January 2026

A narrow but important victory for Morocco against Tanzania — and another match that clearly reshaped TV viewing patterns throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we can observe how national and international broadcasters shared audience attention before and during the match.

What the AUDIMATIC Public Dashboard shows (Morocco)
National channels
Al Aoula remained the undisputed leader throughout the entire day and during the match.
It reached an audience share of 35.06% among national channels, confirming its central role during national team fixtures.

All channels (national & international)
Across the full day, Al Aoula also held the leading position among all channels with 10.76% audience share.
During the match, however, viewing dynamics intensified: Sport Digital Fussball temporarily took the lead, peaking at 17.41% audience share among all channels.

Mali vs Tunisia (1–1, Mali Win on Penalties): A Familiar Audience Pattern in Tunisia

04 January 2026

A tense match decided on penalties, and once again, a well-known audience dynamic clearly visible on Tunisian TV screens.
While the outcome on the pitch kept fans on edge until the very end, audience data confirms a pattern that has become increasingly consistent throughout AFCON 2025.

What the AUDIMATIC Public Dashboard shows (Tunisia)
Full-day viewing trends
Across the entire day, the same three channels dominated TV viewing in Tunisia — both among all channels and national channels — confirming a stable hierarchy observed over recent match days:

Tunisia 2

– 11.73% audience share among all channels
– 29.13% among national channels

Tunisia 1

– 8.08% among all channels
– 20.08% among national channels

Nessma Ejdida

– 7.70% among all channels
– 19.12% among national channels

These three broadcasters remained firmly positioned at the top throughout the day, reflecting strong viewer loyalty beyond match moments.

During the match

Among all national and international channels, ENTV briefly took the lead, reaching a peak audience share of 20.24%
Among national channels, leadership remained shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with audience shares shifting throughout the match and no single channel clearly dominating from start to finish

AFCON 2025 Group Stage Wrap-Up – What TV Audiences Across Africa Tell Us

02 January 2026

As the AFCON 2025 group stage comes to an end, one conclusion clearly stands out: football remains one of the strongest drivers of TV audiences across the continent.
Using AUDIMATIC’s Public TV Audience Dashboard, we followed audience behavior match after match, across multiple countries — revealing strong, consistent, and highly instructive patterns.

Key audience insights from the group stage

National broadcasters dominate match moments
Across Algeria, Egypt, Morocco, and Tunisia, national channels consistently became the primary audience destinations during matches:

Algeria: ENTV reached peaks above 50% of total TV audience, and over 77% among national channels, confirming its role as the undisputed reference for national team fixtures.
Egypt: Sports broadcasters such as ONTime Sports and 5 LIVE recorded sharp spikes at kickoff, with match-time shares rising far above daytime averages.
Morocco: Al Aoula demonstrated strong all-day leadership, reinforced by significant increases during live match periods.
Tunisia: Viewing remained highly concentrated, often shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with match peaks exceeding 20% across all channels.

A clear before / during match effect
Across multiple dashboards, the same pattern emerged:

Before kickoff, generalist channels dominated daytime viewing.
At kickoff, audiences shifted rapidly toward national and sports broadcasters — often doubling or tripling their usual audience levels.

Equatorial Guinea vs Algeria (1–3): A Winning End to the Year on the Pitch and on TV

01 January 2026

Congratulations to the Algerian national team on a convincing 3–1 victory against Equatorial Guinea on December 31 — a perfect way to close the year on a high note.
Beyond the result, TV audience data once again highlights how strongly Algeria’s matches mobilize viewers nationwide.

What the AUDIMATIC Public Dashboard shows (Algeria)
Throughout the day, ENTV confirmed its position as the undisputed reference channel:

14.76% audience share among all national & international channels
30.98% audience share among national channels only

During the match, audience concentration reached exceptional levels:

52.74% peak audience share among all channels
77.60% peak audience share among national channels

Tanzania vs Tunisia (1–1): A Tight Match and a Highly Dynamic TV Audience Landscape

31 December 2025

The Tanzania–Tunisia match on December 30 delivered a closely contested 1–1 draw on the pitch — and an equally dynamic audience battle on Tunisian TV screens.

Full-day viewing trends in Tunisia
Across the entire day, three channels clearly structured TV viewing, both among all channels and national broadcasters:

Tunisia 2: 13.04% (all channels) | 39.05% (national channels)
Nessma Ejdida: 10.08% | 22.46%
Tunisia 1: 8.19% | 18.25%

These three broadcasters consistently occupied the top positions throughout the day, reflecting their strong editorial and audience positioning.

Zambia vs Morocco (0–3): A Convincing Win, Strongly Reflected in TV Audiences

30 December 2025

Congratulations to the Moroccan national team on a solid 3–0 victory against Zambia on December 29! Beyond the scoreline, the match once again demonstrated the strong ability of the Atlas Lions to mobilize TV audiences nationwide.

What the AUDIMATIC Public Dashboard shows (Morocco)
Al Aoula maintained its leading position throughout the day, confirming its central role during major national sporting events:

11.43% audience share among all national & international channels
32.73% audience share among national channels

Angola vs Egypt (0–0): An Audience Snapshot Beyond the Scoreline

30 December 2025

Even without goals, the Angola–Egypt match on December 29 captured noticeable attention on Egyptian TV screens.
Data from AUDIMATIC’s Public Audience Dashboard shows how viewing habits shifted clearly between daytime viewing and match time.

Key audience insights (Egypt)
Across the full day

5 LIVE led among all national & international channels with 5.42% audience share
ONTIME SPORTS topped national channels with 9.30% audience share

Algeria vs Burkina Faso (1–0): Another Strong National TV Moment

29 December 2025

On December 28, Algeria secured a 1–0 victory against Burkina Faso — a match that once again translated into a clear audience surge on Algerian television.

What the AUDIMATIC dashboard shows (Algeria)
Throughout the entire day, ENTV maintained its top position, confirming its role as the main reference channel during national team fixtures:

17.89% audience share across all national & international channels
37.57% audience share among national channels

As soon as the match kicked off, audience concentration intensified sharply:

Peak of 51.94% among all channels
Peak of 77.81% among national channels

Nigeria vs Tunisia (3–2): A Night of Football That Moved Tunisian TV Audiences

28 December 2025

The clash between Nigeria and Tunisia was not only intense on the pitch — it also significantly reshaped TV viewing habits across Tunisia. As kickoff approached and the match unfolded, audience attention clearly converged around a small number of key broadcasters, once again highlighting the strong pull of major international football events.

Audience highlights in Tunisia
Across all national and international channels, three broadcasters dominated both daily viewing and match-time audiences:

Tunisia 2
Tunisia 1
Nessma Ejdida

Morocco vs Mali (1–1): A Full Day Shaped by Football Viewing Habits

27 December 2025

The Morocco–Mali match on December 26 ended in a 1–1 draw.
Beyond the final score, TV audience data clearly shows how football continues to structure viewing behaviour in Morocco throughout the entire day — not only at kickoff.
Thanks to AUDIMATIC’s real-time audience measurement, consistent patterns were observed across both national and international channels.

Key audience insights (Morocco)
Al Aoula Inter remained the reference channel throughout the day, recording:

11.93% audience share across all channels
33.74% audience share among national channels

During the match, Al Aoula Inter reached a peak of 38.44% among national channels, confirming its central role during major football fixtures.