Featured Interview: Badis Khaldi on Maarifa TV

We are proud to feature the full interview of our founder, Badis Khaldi, as the special guest on Maarifa TV’s renowned program “The Knowledge Guest”. During this 40-minute conversation, Mr. Khaldi shares his unique perspective on the future of media in the Arab world, drawing from over 20 years of international experience in broadcasting, telecommunications, and digital transformation.

One of the highlights of the discussions the innovation behind AUDIMATIC’s intelligent audience measurement platform – a solution fully conceived and developed in Algeria – which was awarded the 1st Innovation Prize at the 2024 ASBU BroadcastProME Awards, a regional completion recognising excellence in media innovation across the Arab world.

“This award is not only a personal achievement, but a milestone for Algerian technology. It proves that local innovation can meet international standards and drive real change in the region.”
— Badis Khaldi

Key topics explored in the interview:

  • The story and vision behind AUDIMATIC
  • How AI and real-time data are transforming audience analytics
  • The economic value of accurate audience metrics for media & advertisers
  • The strategic importance of investing in digital transformation in Algeria
  • Empowering youth and Algerian talent, locally and abroad

At AUDIMATIC, we are committed to building the future of Arab media — driven by data, powered by AI, and anchored in local expertise.