Interview | AUDIMATIC

AFCON 2025 Analysis on EL Heddaf TV: Understanding TV Audiences Through Real-Time Data

09 January 2026

During a recent appearance on El Heddaf TV, Badis Khaldi, CEO of AUDIMATIC, presented an in-depth analysis of TV audience behavior during AFCON 2025 and major Algerian football fixtures.

Using AUDIMATIC’s real-time audience measurement technology, the analysis focused on how viewers interact with football content across the day — from pre-match buildup to post-match analysis.

The data revealed clear patterns:

Strong audience convergence around national broadcasters during Algeria’s matches
Record peaks on ENTV during high-stakes moments
Rapid audience migration between channels at kickoff
A growing appetite for sports analysis programs following live matches

Artificial Intelligence: A Turning Point for Media

08 December 2025

On April 28, 2025, an important discussion took place in Algiers around artificial intelligence and its growing impact on the press and broadcasting sectors.
The message was clear: AI is not a concept limited to journalism — it is reshaping every aspect of media production, from engineering and studio operations to live sports analysis and virtual environments.

At AUDIMATIC, this vision resonates strongly.
Our mission has always been to empower media professionals with advanced audience insights, built on reliable data and transparent methodologies. The evolution of technology — including AI — highlights one essential truth: content and data are now strategic assets.
For countries and media organizations alike, the ability to preserve, structure, and interpret their audiovisual heritage is more critical than ever.

As the debate around AI continues globally, AUDIMATIC remains committed to strengthening the media ecosystem through accurate audience measurement and a deep respect for content integrity.
This moment from April 2025 serves as a reminder that the future of media will be shaped by those who know how to protect, organize, and elevate their content.

AUDIMATIC at the ASBU Broadcast Convention & Programmes Market 2025 – Tunis & Yasmine Hammamet

27 June 2025

The 2025 edition of the ASBU Broadcast Convention & Programmes Market was an inspiring and rewarding experience for AUDIMATIC.

As one of the most important gatherings for the audiovisual and media industry across the MENA region, the event brought together leading professionals, innovators, and decision-makers to exchange ideas and showcase the technologies that are shaping the future of broadcasting.

On the very first day, Badis Khaldi, Founder & CEO of AUDIMATIC, had the honour of being invited for a live interview on Tunisia’s National TV Channel N1. He shared AUDIMATIC’s vision and our innovative solutions for real-time TV audience measurement, a cornerstone for broadcasters and advertisers engaged in digital transformation.
👉 Watch the full interview on our YouTube channel: https://youtu.be/01_PsZJVx10

Featured Interview: Badis Khaldi on Maarifa TV

02 June 2025

We are proud to feature the full interview of our founder, Badis Khaldi, as the special guest on Maarifa TV’s renowned program “The Knowledge Guest”. During this 40-minute conversation, Mr. Khaldi shares his unique perspective on the future of media in the Arab world, drawing from over 20 years of international experience in broadcasting, telecommunications, and digital transformation.

One of the highlights of the discussions the innovation behind AUDIMATIC’s intelligent audience measurement platform – a solution fully conceived and developed in Algeria – which was awarded the 1st Innovation Prize at the 2024 ASBU BroadcastProME Awards, a regional completion recognising excellence in media innovation across the Arab world.

“This award is not only a personal achievement, but a milestone for Algerian technology. It proves that local innovation can meet international standards and drive real change in the region.”
— Badis Khaldi

Key topics explored in the interview:

The story and vision behind AUDIMATIC
How AI and real-time data are transforming audience analytics
The economic value of accurate audience metrics for media & advertisers
The strategic importance of investing in digital transformation in Algeria
Empowering youth and Algerian talent, locally and abroad

At AUDIMATIC, we are committed to building the future of Arab media — driven by data, powered by AI, and anchored in local expertise.

AUDIMATIC at the seminar organized by the Ministry of Communication in Algiers

29 April 2025

After Oran, and the consultations in Constantine and Ouargla, our CEO, Badis Khaldi, was invited to take part once again in the seminar and workshop organized by the Ministry of Communication in Algiers on April the 28th, dedicated to promoting the written press and the audiovisual sector in Algeria.

Exclusive Interview on Algérie 3: Badis Khaldi unveils the vision behind AUDIMATIC

02 April 2025

In a special broadcast on Algérie 3, Badis Khaldi — CEO and founder of AUDIMATIC — shares the story behind his groundbreaking innovation in real-time TV audience measurement.

Recently awarded the 2024 ASBU SatellitePro Innovation Award, Badis recounts the three-year journey that led to the development of AUDIMATIC, a powerful tool capable of tracking audiences across both satellite and IPTV channels.

TV audiences during Ramadan – AUDIMATIC & Mokh al Hadra

27 March 2025

Join us on the March 26, 2025 episode of Mokh al Hadra on Samira TV for a compelling discussion on the evolution of television viewership during Ramadan.

This edition features an in-depth analysis of audience behavior across key moments of the month — Day 1, Day 10, and Day 20 — based on real-time data provided by AUDIMATIC, the first innovative tool for live audience measurement in Algeria.

AUDIMATIC on AL24 News: rethinking TV audience analysis during Ramadan

23 March 2025

On AL24 News, AUDIMATIC CEO Badis Khaldi introduces a new way of understanding television audiences in Algeria—by focusing on content rather than just channels.

Based on real-time data from three key days of Ramadan (the 1st, 10th, and 20th), the analysis shows how viewer preferences shift over time during this peak period.

AUDIMATIC and Samira TV: Unpacking Algerian TV Trends During Ramadan

12 March 2025

Join us on ‘Mokh al Hadra’ for an engaging discussion featuring artists, producers, and Badis Khaldi, CEO of AUDIMATIC, exploring new viewing habits during Ramadan.

The program highlights AUDIMATIC’s innovative methods for analyzing audience data from the 1st and 11th days of Ramadan. Guests emphasize the value of these precise insights for better understanding and anticipating audience preferences.

Samira TV Broadcast: navigating TV audience metrics with AUDIMATIC

09 March 2025

On Samira TV, join a critical discussion featuring artists, producers, and special guest Badis Khaldi, CEO of AUDIMATIC, focusing on current TV programming trends and audience preferences in Algeria.

Drawing on comprehensive audience data provided by AUDIMATIC, the discussion explores:

The reasons behind the frequent scheduling of similar shows across different channels at the same time
The genuine preferences and viewing habits of Algerian audiences
The challenges and opportunities for innovation in the local TV industry