How TV Audience Measurement is Entering a New Era

In this extract from TMC on Samira TV (March 1, 2026), Badis Khaldi discusses a fundamental shift in how television audiences are measured.

Historically, audience measurement in linear TV has relied on surveys and delayed reporting. While these methods provided general trends, they often lacked precision and timeliness — especially for live content.

Today, the landscape is evolving.

With the rise of connected devices and new measurement technologies, it is now possible to capture audience data in real time. This enables a much more accurate and dynamic understanding of viewing behaviour.

Broadcasters can now observe how audiences move between channels, how programs perform minute by minute, and how viewers react to specific content.

For advertisers, this means gaining clearer visibility into when and how their campaigns are actually seen.

Ultimately, this transformation brings linear television closer to the level of insight traditionally associated with digital platforms — helping the entire ecosystem make better, data-driven decisions.