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العربيةOn February 5, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, participated as a speaker at the BroadcastPro Summit KSA 2026 in Riyadh.
During a Fireside chat titled “How New Audience Data Is Reshaping Our Understanding of Linear TV”, he discussed how real-time audience measurement is transforming the way broadcasters, advertisers, and media stakeholders understand television consumption.
The session explored one of the longstanding challenges of the broadcast industry: while satellite television distributes hundreds of channels across entire regions, broadcasters have historically had very limited visibility into who is watching their content and when.
From delayed studies to real-time insights
In his discussion, Badis Khaldi explained that traditional audience measurement methods have often relied on surveys or delayed reporting, sometimes delivered days or weeks after a broadcast.
For live programming — particularly sports, news, or major events — such delays limit the ability of broadcasters and advertisers to understand audience reactions while content is still on air.
AUDIMATIC was developed to address this gap by providing second-by-second audience measurement for linear television, across satellite, IPTV, and OTT environments.
The platform captures live broadcast signals and transforms them into structured audience data, allowing media professionals to observe how audiences move between channels and respond to content in real time.
Understanding audience behavior during live events
During the discussion, Badis Khaldi also referenced the public audience dashboards that AUDIMATIC published during major football competitions, including the FIFA Arab Cup and the Africa Cup of Nations.
These dashboards provided daily rankings and real-time audience trends for several participating countries, illustrating how audience behavior shifts during major sporting moments.
The data revealed interesting patterns. In some cases, audiences in North Africa followed matches on international channels broadcasting the rights, leading to unexpected audience peaks on channels that normally attract little viewership in the region.
Such insights highlight how content availability and broadcasting rights can dramatically reshape viewing patterns.
Expanding beyond audience measurement
Badis Khaldi also presented recent developments in the AUDIMATIC platform, including new technologies designed to automatically detect and monitor television content.
Using audio and image recognition, the system can identify when advertisements are broadcast, allowing advertisers to verify when their commercials aired and measure the associated audience.
The same technology can also support content monitoring for copyright protection, tracking the broadcast of films, series, or music across different channels.
These developments extend AUDIMATIC’s capabilities beyond audience measurement, offering new analytical tools for broadcasters, advertisers, producers, and regulatory institutions.
Bringing transparency to linear television
For many years, linear television audience behavior has been difficult to measure accurately at scale. Badis Khaldi described the traditional broadcast ecosystem as something of a “black box”, where content was distributed widely but viewing behavior remained largely invisible.
Real-time measurement aims to change that dynamic by providing the kind of data transparency long available in digital media.
By bringing continuous audience insights to linear television, platforms such as AUDIMATIC aim to help broadcasters remain competitive and enable advertisers to better understand the impact of their campaigns.