Ramadan TV Audiences: High Engagement, Increasing Pressure

In this second extract from TMC on Samira TV (March 1, 2026), Badis Khaldi explores how television audiences behave during Ramadan — one of the most strategic periods for broadcasters.

During Ramadan, television consumption reaches particularly high levels.
Prime time becomes a key battleground, with strong audience peaks driven by entertainment, drama, and family-oriented programming.
Audience behaviour is highly dynamic. Viewers frequently switch between channels, following content that captures their attention in real time.

However, this strong engagement highlights a structural challenge.

While digital platforms provide immediate and detailed performance metrics, linear television has historically lacked equivalent levels of measurement precision.

This creates a paradox:
television generates large-scale audiences and produces most of the content, yet struggles to fully demonstrate its value in a data-driven advertising market.

Improving audience measurement is therefore critical — not only to better understand viewer behaviour, but also to reinforce the position of television within an increasingly competitive media ecosystem.