Tag Archives: article

Decoding Football TV Audiences in Africa

02 February 2026

Major football tournaments do more than crown champions. They reveal how entire nations watch television.
In a recent feature published by BroadcastPro ME, AUDIMATIC shares exclusive insights into TV audience behaviour during two major competitions: the 2025 Africa Cup of Nations and the 2025 FIFA Arab Cup.

Drawing on real-time audience data collected between December 1, 2025 and January 19, 2026, the analysis highlights how viewers in Algeria, Egypt, Morocco and Tunisia responded to some of the most watched football fixtures of the season.

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AFCON 2025 – Mid-Tournament Audience Check: What TV Data Is Already Telling Us

08 January 2026

As AFCON 2025 moves beyond the group stage, TV audience data is beginning to reveal clear directional signals — without locking in final conclusions.
Through AUDIMATIC’s Public TV Audience Dashboard, we continue to observe how viewing behaviour evolves match by match across key markets.

Early audience signals

  • Kick-off remains the strongest audience trigger, with several matches showing audience levels doubling — and sometimes tripling — compared to daytime viewing.
  • National broadcasters continue to anchor attention, often reaching match-time peaks above 20% and, in some cases, surpassing 50% of total TV viewing.
  • Audience concentration varies sharply by country: some matches drive near-total convergence, while others remain highly competitive and fragmented.
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Review of the article published in HORIZONS with the Algerian Minister of Communication

25 September 2024

We thank the newspaper HORIZONS for its article that well resumed the presentation of our AUDIMATIC Audience TV tool at the conference at the initiative of the Minister of Communication Mr. Mohamed Laagab.

Having real statistics dealing with the audience rate of Algerian television channels is a challenge to succeed.

Laagab, Minister of Communication: ‘Audience measurement is a guarantee of performance’

Visit to the IBC 2024 Amsterdam trade fair

19 September 2024

We would like to extend our sincere thanks to all the clients who welcomed us at the IBC — International Broadcasting Convention 2024. This event provided us with a valuable opportunity to share the latest audience data from the 2024 Olympic Games, demonstrating Audimatic’s capability to measure real-time and continuous satellite viewership across multiple countries, including France, Saudi Arabia, Egypt, Tunisia, Algeria, and Morocco. With Audimatic, television channels, advertisers, broadcasters, and institutions now have access to data collected in real-time, second by second, providing continuous insights into how viewers interact with content. The tool offers an unmatched understanding of audience behavior.

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