Tag Archives: audience data

The Morocco–Mali match on December 26 ended in a 1–1 draw.
Beyond the final score, TV audience data clearly shows how football continues to structure viewing behaviour in Morocco throughout the entire day — not only at kickoff.
Thanks to AUDIMATIC’s real-time audience measurement, consistent patterns were observed across both national and international channels.

Key audience insights (Morocco)
Al Aoula Inter remained the reference channel throughout the day, recording:

• 11.93% audience share across all channels
• 33.74% audience share among national channels

During the match, Al Aoula Inter reached a peak of 38.44% among national channels, confirming its central role during major football fixtures.

Congratulations to the Egyptian national team on their 1–0 victory against South Africa on December 26 — a disciplined performance that secured an important result.

From a TV audience perspective, this match did not dramatically disrupt overall daily viewing habits. However, it generated clear and measurable audience peaks during live play, once again confirming football’s role as a powerful driver of real-time attention.

Audience highlights during the match (Egypt)

• OnTime Sports recorded noticeable peaks during the game
• 8.40% audience share among all national & international channels
• 20.48% audience share among national channels, reinforcing its position as a key reference sports broadcaster in Egypt

While viewing trends remained relatively stable throughout the day, the match itself created a visible concentration of audiences — a recurring pattern during national team fixtures.

The Algeria–Sudan match on December 24 was more than a football fixture — it was a shared national moment, clearly reflected in TV audience data.
From the opening whistle, ENTV confirmed its status as the undisputed leader, becoming the primary destination for Algerian viewers throughout the match.

Key audience highlights (Algeria)

• ENTV overall audience share (all national & international channels): 14.53%
• ENTV audience share among national channels: 32.15%
• Peak audience during the match:
  • 49.80% among all channels
  • 77.14% among national channels

These figures illustrate a strong and recurring pattern: during major sporting events, Algerian audiences massively converge toward national broadcasters, turning football matches into true collective viewing experiences.

Congratulations to the Tunisian national team on a convincing 3–1 victory against Uganda!
Beyond the result, this match once again highlighted how football structures prime-time viewing habits in Tunisia — with clear shifts in audience concentration before and during kickoff.

Audience leaders throughout the day (Tunisia)
Across the full day, and considering both national and international channels, three broadcasters consistently dominated TV viewing:

• Tunisia 2
• Nessma El Jadida
• Tunisia 1

Their sustained presence at the top reflects their strong positioning in everyday audience habits, well beyond live sports moments.

Congratulations to the Egyptian national team on a successful start to their AFCON 2025 campaign!
Beyond the final score, audience data from Egypt reveals how quickly television viewing habits shift when a major football match kicks off — reshaping the entire TV landscape within minutes.

Before kickoff: a generalist channel in the lead
In the moments leading up to kickoff, ENTV was the most-watched channel in Egypt, reaching 17% audience share across all national and international channels. This reflects typical early-evening viewing behavior before live sports take over.

Kickoff effect: live football takes control
As soon as the match began, Channel 5 LIVE rapidly gained audience share, peaking at 36%.
This sharp rise confirms the magnetic pull of live football broadcasts, instantly redirecting viewers toward dedicated sports channels.

AFCON is far more than a football tournament.
It is a pan-African moment that brings together nations, cultures, and millions of viewers across the continent — and well beyond its borders.

The opening match between Morocco and Comoros perfectly illustrated this collective dynamic. Beyond the final score, the game became a shared experience, watched simultaneously in homes, cafés, workplaces, and public spaces, reconnecting audiences through a common emotional rhythm.

Opening Ceremony, Match & TV Audiences
On December 21, the Atlas Lions kicked off their AFCON 2025 campaign, immediately capturing massive national attention. As with every major AFCON fixture, television audiences surged across Moroccan channels, reaching levels comparable to recent high-profile events such as Morocco–Niger and World Cup qualifiers.

Major televised events create moments of unity and shared emotion.
With its real-time audience measurement technology, AUDIMATIC captures these powerful moments when millions of viewers come together around a common passion.

During a recent football match, AUDIMATIC’s data revealed exceptional national engagement — a clear example of how sports and culture can unite audiences.

These insights highlight AUDIMATIC’s ability to measure audience behavior across sports, cultural, and social events, providing broadcasters and advertisers with valuable real-time data.

We are excited to present the satellite audience data for the Paris 2024 Olympic Games ceremonies! Below, you’ll find detailed insights into the viewership for both the opening and closing ceremonies of the Paris 2024 — Comité d’organisation des Jeux Olympiques et Paralympiques de 2024 Olympic and Paralympic Games, which took place between July 26 and September 8, 2024.

For its participation in the ASBU show this week in Tunis, Audimatic shares with you the MENA Top 20 TV audience for Saudi Arabia, Egypt, Tunisia, Algeria and Morocco.