Français
العربيةOn February 22, 2026, Badis Khaldi, Founder & CEO of AUDIMATIC, was invited on Samira TV, TMC Program, to discuss one of the most debated topics in the media industry: how TV audiences are measured in Algeria.
During this in-depth 38-minute interview, Badis Khaldi shared insights into the evolution of audience measurement, highlighting the limitations of traditional methodologies and the growing need for more accurate, real-time data.
For many years, TV audience measurement has relied on indirect methods such as surveys or panel-based systems. While these approaches provide general trends, they often fail to reflect the real complexity of today’s viewing behavior — especially in a context where hundreds of satellite channels are accessible and where digital platforms generate parallel audience metrics.
One of the key challenges discussed is the coexistence of multiple sources of “truth”: traditional TV ratings, satellite distribution, and digital platforms such as YouTube. These fragmented indicators make it increasingly difficult for broadcasters, advertisers, and regulators to understand what audiences are truly watching.
AUDIMATIC addresses this challenge by introducing a real-time, data-driven approach to audience measurement. By capturing viewing behavior second by second, the platform provides a more precise and dynamic understanding of how audiences interact with linear television.
This shift is particularly important in markets like Algeria, where satellite TV remains dominant but where digital consumption is rapidly growing. Real-time measurement allows stakeholders to go beyond estimations and access actionable insights on:
- What people are watching
- When they are watching
- How audiences evolve during live programming
- Which content truly captures attention
This interview also highlights a broader transformation in the media ecosystem: moving from approximate, delayed reporting to continuous, real-time intelligence.
As the industry evolves, having reliable and granular data is no longer optional — it is essential for making informed decisions in programming, advertising, and content strategy.