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In its March 2026 edition, BroadcastPro Middle East highlights AUDIMATIC in a feature article titled “Measuring the Unmeasured”, following a fireside chat with Badis Khaldi, Founder & CEO, at the BroadcastPro Summit KSA.
The article explores a key challenge in the media industry:
while digital platforms benefit from advanced analytics, linear television has long remained a “black box” when it comes to audience measurement.
Through this conversation, AUDIMATIC’s approach is presented as a game changer.
By enabling real-time, second-by-second audience measurement across satellite, IPTV, and OTT, AUDIMATIC brings a new level of transparency to linear TV — transforming how broadcasters and advertisers understand performance.
The article also highlights:
- The shift from delayed surveys to real-time data
- The ability to track audience behaviour during major events such as AFCON
- How unexpected viewing patterns can emerge across regions
- The growing importance of data in the linear TV ecosystem
As the industry evolves, one idea stands out:
understanding what people actually watch is key to building stronger media strategies.
Read the full article in BroadcastPro ME (March 2026): https://issuu.com/cpipromedia/docs/broadcastpro_me_march_2026