Broadcast, Interview

AUDIMATIC featured on “Hebdo Show” on AL24news

17 January 2025

As part of the “Hendo Show” program aired on AL24news on January 16th, 2025, Badis Khaldi, founder and CEO of AUDIMATIC, was invited to present the core principles and ambitions of our audience measurement solution.

Joined by several experts from the media and broadcast industry, the discussion focused on:

  • the limitations of traditional audience measurement methods,
  • how AUDIMATIC uses satellite boxes to anonymously collect real-time viewing data,
  • the value this brings to TV channels, producers, and advertisers,
  • and the broader vision for development both in Algeria and internationally.

A thoughtful conversation touching on Algeria’s audiovisual reforms, the importance of digital transformation, and the strategic role of audience data in revitalizing the television industry.