AUDIMATIC on AL24 News: rethinking TV audience analysis during Ramadan

On AL24 News, AUDIMATIC CEO Badis Khaldi introduces a new way of understanding television audiences in Algeria—by focusing on content rather than just channels.

Based on real-time data from three key days of Ramadan (the 1st, 10th, and 20th), the analysis shows how viewer preferences shift over time during this peak period.

The highlight: the launch of the “Program Weather” concept, which tracks the live performance of shows at the moment they air—offering insights beyond delayed YouTube views or buzz.
This innovative approach provides broadcasters, producers, and content creators with actionable insights that center the audience in programming strategy. A real breakthrough for the Algerian media landscape.

Watch the full segment to see how AUDIMATIC is reshaping audience analytics into a strategic media tool.