Interview

How do we truly know what people are watching on television today?

This question remains at the center of many discussions across the media industry. With hundreds of channels available, the growing influence of digital platforms, and audiences consuming content across multiple screens, understanding viewing behavior has become increasingly complex.

On February 26, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, joined the program Zapping on Ennahar TV to discuss these challenges and share perspectives on how audience measurement is evolving.

During the interview, the conversation explored how television audiences have become more fragmented and dynamic. Viewers no longer follow fixed viewing habits; they switch between channels, follow live events, and increasingly interact with content across different platforms.

On February 22, 2026, Badis Khaldi, Founder & CEO of AUDIMATIC, was invited on Samira TV, TMC Program, to discuss one of the most debated topics in the media industry: how TV audiences are measured in Algeria.

During this in-depth 38-minute interview, Badis Khaldi shared insights into the evolution of audience measurement, highlighting the limitations of traditional methodologies and the growing need for more accurate, real-time data.

For many years, TV audience measurement has relied on indirect methods such as surveys or panel-based systems. While these approaches provide general trends, they often fail to reflect the real complexity of today’s viewing behavior — especially in a context where hundreds of satellite channels are accessible and where digital platforms generate parallel audience metrics.