Interview

AUDIMATIC at the ASBU Broadcast Convention & Programmes Market 2025 – Tunis & Yasmine Hammamet

27 June 2025

The 2025 edition of the ASBU Broadcast Convention & Programmes Market was an inspiring and rewarding experience for AUDIMATIC.

As one of the most important gatherings for the audiovisual and media industry across the MENA region, the event brought together leading professionals, innovators, and decision-makers to exchange ideas and showcase the technologies that are shaping the future of broadcasting.

On the very first day, Badis Khaldi, Founder & CEO of AUDIMATIC, had the honour of being invited for a live interview on Tunisia’s National TV Channel N1. He shared AUDIMATIC’s vision and our innovative solutions for real-time TV audience measurement, a cornerstone for broadcasters and advertisers engaged in digital transformation.
👉 Watch the full interview on our YouTube channel: https://youtu.be/01_PsZJVx10

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Featured Interview: Badis Khaldi on Maarifa TV

02 June 2025

We are proud to feature the full interview of our founder, Badis Khaldi, as the special guest on Maarifa TV’s renowned program “The Knowledge Guest”. During this 40-minute conversation, Mr. Khaldi shares his unique perspective on the future of media in the Arab world, drawing from over 20 years of international experience in broadcasting, telecommunications, and digital transformation.

One of the highlights of the discussions the innovation behind AUDIMATIC’s intelligent audience measurement platform – a solution fully conceived and developed in Algeria – which was awarded the 1st Innovation Prize at the 2024 ASBU BroadcastProME Awards, a regional completion recognising excellence in media innovation across the Arab world.

“This award is not only a personal achievement, but a milestone for Algerian technology. It proves that local innovation can meet international standards and drive real change in the region.”
— Badis Khaldi

Key topics explored in the interview:

  • The story and vision behind AUDIMATIC
  • How AI and real-time data are transforming audience analytics
  • The economic value of accurate audience metrics for media & advertisers
  • The strategic importance of investing in digital transformation in Algeria
  • Empowering youth and Algerian talent, locally and abroad

At AUDIMATIC, we are committed to building the future of Arab media — driven by data, powered by AI, and anchored in local expertise.

Exclusive Interview on Algérie 3: Badis Khaldi unveils the vision behind AUDIMATIC

02 April 2025

In a special broadcast on Algérie 3, Badis Khaldi — CEO and founder of AUDIMATIC — shares the story behind his groundbreaking innovation in real-time TV audience measurement.

Recently awarded the 2024 ASBU SatellitePro Innovation Award, Badis recounts the three-year journey that led to the development of AUDIMATIC, a powerful tool capable of tracking audiences across both satellite and IPTV channels.

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TV audiences during Ramadan – AUDIMATIC & Mokh al Hadra

27 March 2025

Join us on the March 26, 2025 episode of Mokh al Hadra on Samira TV for a compelling discussion on the evolution of television viewership during Ramadan.

This edition features an in-depth analysis of audience behavior across key moments of the month — Day 1, Day 10, and Day 20 — based on real-time data provided by AUDIMATIC, the first innovative tool for live audience measurement in Algeria.

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AUDIMATIC on AL24 News: rethinking TV audience analysis during Ramadan

23 March 2025

On AL24 News, AUDIMATIC CEO Badis Khaldi introduces a new way of understanding television audiences in Algeria—by focusing on content rather than just channels.

Based on real-time data from three key days of Ramadan (the 1st, 10th, and 20th), the analysis shows how viewer preferences shift over time during this peak period.

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AUDIMATIC and Samira TV: Unpacking Algerian TV Trends During Ramadan

12 March 2025

Join us on ‘Mokh al Hadra’ for an engaging discussion featuring artists, producers, and Badis Khaldi, CEO of AUDIMATIC, exploring new viewing habits during Ramadan.

The program highlights AUDIMATIC’s innovative methods for analyzing audience data from the 1st and 11th days of Ramadan. Guests emphasize the value of these precise insights for better understanding and anticipating audience preferences.

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Samira TV Broadcast: navigating TV audience metrics with AUDIMATIC

09 March 2025

On Samira TV, join a critical discussion featuring artists, producers, and special guest Badis Khaldi, CEO of AUDIMATIC, focusing on current TV programming trends and audience preferences in Algeria.

Drawing on comprehensive audience data provided by AUDIMATIC, the discussion explores:

  • The reasons behind the frequent scheduling of similar shows across different channels at the same time
  • The genuine preferences and viewing habits of Algerian audiences
  • The challenges and opportunities for innovation in the local TV industry
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AUDIMATIC featured on “Hebdo Show” on AL24news

17 January 2025

As part of the “Hendo Show” program aired on AL24news on January 16th, 2025, Badis Khaldi, founder and CEO of AUDIMATIC, was invited to present the core principles and ambitions of our audience measurement solution.

Joined by several experts from the media and broadcast industry, the discussion focused on:

  • the limitations of traditional audience measurement methods,
  • how AUDIMATIC uses satellite boxes to anonymously collect real-time viewing data,
  • the value this brings to TV channels, producers, and advertisers,
  • and the broader vision for development both in Algeria and internationally.
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