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As AFCON 2025 moves beyond the group stage, TV audience data is beginning to reveal clear directional signals — without locking in final conclusions.
Through AUDIMATIC’s Public TV Audience Dashboard, we continue to observe how viewing behaviour evolves match by match across key markets.
Early audience signals
- Kick-off remains the strongest audience trigger, with several matches showing audience levels doubling — and sometimes tripling — compared to daytime viewing.
- National broadcasters continue to anchor attention, often reaching match-time peaks above 20% and, in some cases, surpassing 50% of total TV viewing.
- Audience concentration varies sharply by country: some matches drive near-total convergence, while others remain highly competitive and fragmented.
Different markets, different rhythms
- Algeria stands out for its strong convergence, with ENTV repeatedly acting as the primary destination during high-tension moments.
- Egypt illustrates mixed behaviour, combining strong sports-channel spikes with sustained entertainment and drama consumption.
- Morocco continues to display stable all-day leadership, reinforced — rather than replaced — during match time.
- Tunisia shows a more competitive dynamic, where leadership frequently shifts between multiple national channels during matches.
What we’re watching next
As AFCON enters its knockout phase, the key question is no longer if football moves audiences — but how strongly and how predictably it does so under increasing pressure.
Audience dynamics continue to be updated daily on AUDIMATIC’s Public TV Audience Dashboard.
Explore the Public Dashboard here
