News

AFCON 2025 offered more than football drama. It provided a rare opportunity to observe television audiences under maximum pressure, across multiple African markets, using real-time measurement.

Through AUDIMATIC’s Public Daily TV Audience Dashboard, audience behavior was tracked minute by minute across key countries, revealing clear structural patterns that matter directly to broadcasters, advertisers, and rights holders.

Algeria: national broadcaster dominance and post-match authority
In Algeria, audience concentration was particularly strong.
On key AFCON match days, ENTV consistently ranked first across all channels over a 24-hour period, reaching 8.5%+ daily share, and peaking at 45.6% during live match moments.
Among national sports channels, OnTime Sports reached a 24.7% peak during matches, confirming strong competition at live-event level.
Equally important, post-match analysis reshaped the audience landscape. Channels specializing in debate and commentary regained leadership once the match ended, extending engagement well beyond live play.
Insight for broadcasters:
Owning live rights anchors the day, but editorial depth after the match secures long-tail audience value.

As the AFCON 2025 group stage comes to an end, one conclusion clearly stands out: football remains one of the strongest drivers of TV audiences across the continent.
Using AUDIMATIC’s Public TV Audience Dashboard, we followed audience behavior match after match, across multiple countries — revealing strong, consistent, and highly instructive patterns.

Key audience insights from the group stage

National broadcasters dominate match moments
Across Algeria, Egypt, Morocco, and Tunisia, national channels consistently became the primary audience destinations during matches:

• Algeria: ENTV reached peaks above 50% of total TV audience, and over 77% among national channels, confirming its role as the undisputed reference for national team fixtures.
• Egypt: Sports broadcasters such as ONTime Sports and 5 LIVE recorded sharp spikes at kickoff, with match-time shares rising far above daytime averages.
• Morocco: Al Aoula demonstrated strong all-day leadership, reinforced by significant increases during live match periods.
• Tunisia: Viewing remained highly concentrated, often shared between Tunisia 2, Tunisia 1, and Nessma Ejdida, with match peaks exceeding 20% across all channels.

A clear before / during match effect
Across multiple dashboards, the same pattern emerged:

• Before kickoff, generalist channels dominated daytime viewing.
• At kickoff, audiences shifted rapidly toward national and sports broadcasters — often doubling or tripling their usual audience levels.

AUDIMATIC is publishing daily TV audience data for the four countries participating in AFCON 2025, Algeria, Egypt, Morocco, and Tunisia, throughout the month of December 2025 and until the end of the Cup.
This initiative makes it possible to observe how audiences evolve as the competition’s kickoff approaches in mid-December.

Starting December 1, the audience figures for each day will be published the following day.
All data are presented in each country’s local time.

Explore the Dashboard and follow audience trends during one of the year’s most significant sporting events.

Dashboard access here.

For more information: contact@audimatic.net