Fireside Chat at BroadcastPro Summit KSA

On February 25th, 2025, during the BroadcastPro ME Summit in Riyadh, AUDIMATIC’s CEO, Badis Khaldi, was interviewed by Vijaya Cherian, Editor of BroadcastPro ME magazine.

The conversation focused on AUDIMATIC’s innovative approach to real-time audience measurement for linear television. By leveraging existing satellite set-top boxes and proprietary software, AUDIMATIC offers a powerful alternative to traditional audience metrics – delivering accurate, anonymous, and actionable data at scale across the MENA region and beyond.

This discussion highlights the growing importance of data-driven solutions in reshaping the future of broadcast media.