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AUDIMATIC is Proud to Win the “Innovative Project of the Year” Award at the ASBU BroadcastPro Middle East Awards 2024!
Continue readingHow do we truly know what people are watching on television today?
This question remains at the center of many discussions across the media industry. With hundreds of channels available, the growing influence of digital platforms, and audiences consuming content across multiple screens, understanding viewing behavior has become increasingly complex.
On February 26, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, joined the program Zapping on Ennahar TV to discuss these challenges and share perspectives on how audience measurement is evolving.
During the interview, the conversation explored how television audiences have become more fragmented and dynamic. Viewers no longer follow fixed viewing habits; they switch between channels, follow live events, and increasingly interact with content across different platforms.
Continue readingOn February 22, 2026, Badis Khaldi, Founder & CEO of AUDIMATIC, was invited on Samira TV, TMC Program, to discuss one of the most debated topics in the media industry: how TV audiences are measured in Algeria.
During this in-depth 38-minute interview, Badis Khaldi shared insights into the evolution of audience measurement, highlighting the limitations of traditional methodologies and the growing need for more accurate, real-time data.
For many years, TV audience measurement has relied on indirect methods such as surveys or panel-based systems. While these approaches provide general trends, they often fail to reflect the real complexity of today’s viewing behavior — especially in a context where hundreds of satellite channels are accessible and where digital platforms generate parallel audience metrics.
Continue readingOn February 5, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, participated as a speaker at the BroadcastPro Summit KSA 2026 in Riyadh.
During a Fireside chat titled “How New Audience Data Is Reshaping Our Understanding of Linear TV”, he discussed how real-time audience measurement is transforming the way broadcasters, advertisers, and media stakeholders understand television consumption.
The session explored one of the longstanding challenges of the broadcast industry: while satellite television distributes hundreds of channels across entire regions, broadcasters have historically had very limited visibility into who is watching their content and when.
During FOMEX à Riyadh, AUDIMATIC is pleased to announce that Arabsat has subscribed to its real-time television audience measurement platform, enabling access to live satellite TV audience data across the MENA region.
Through this subscription, Arabsat gains continuous, second-by-second visibility into satellite TV consumption, including channel performance, audience distribution, and satellite reach. The platform allows detailed analysis of how regional and international linear TV channels are watched in real time, particularly during live programming and major events.
This marks an important step toward greater transparency in satellite audience measurement, supporting deeper understanding of viewing behavior, such as:
- Which channels are being watched and by whom
- How audiences move during live broadcasts and high-impact moments
- How satellite reach and engagement evolve throughout the day
By leveraging AUDIMATIC’s real-time analytics, Arabsat can complement traditional audience reporting with live, actionable insights, helping media stakeholders better understand audience dynamics and optimize content, distribution, and commercial strategies.
“By subscribing to AUDIMATIC, Arabsat gains real-time visibility into satellite TV audiences and satellite reach, supporting more actionable analysis of live viewing behavior across the region,” Badis Khaldi, Founder & CEO, AUDIMATIC.
AUDIMATIC is proud to support Arabsat in strengthening its data-driven approach to satellite viewership and in delivering added value to broadcasters, advertisers, and partners across the satellite ecosystem.
Major football tournaments do more than crown champions. They reveal how entire nations watch television.
In a recent feature published by BroadcastPro ME, AUDIMATIC shares exclusive insights into TV audience behaviour during two major competitions: the 2025 Africa Cup of Nations and the 2025 FIFA Arab Cup.
Drawing on real-time audience data collected between December 1, 2025 and January 19, 2026, the analysis highlights how viewers in Algeria, Egypt, Morocco and Tunisia responded to some of the most watched football fixtures of the season.
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AFCON 2025 offered more than football drama. It provided a rare opportunity to observe television audiences under maximum pressure, across multiple African markets, using real-time measurement.
Through AUDIMATIC’s Public Daily TV Audience Dashboard, audience behavior was tracked minute by minute across key countries, revealing clear structural patterns that matter directly to broadcasters, advertisers, and rights holders.
Algeria: national broadcaster dominance and post-match authority
In Algeria, audience concentration was particularly strong.
On key AFCON match days, ENTV consistently ranked first across all channels over a 24-hour period, reaching 8.5%+ daily share, and peaking at 45.6% during live match moments.
Among national sports channels, OnTime Sports reached a 24.7% peak during matches, confirming strong competition at live-event level.
Equally important, post-match analysis reshaped the audience landscape. Channels specializing in debate and commentary regained leadership once the match ended, extending engagement well beyond live play.
Insight for broadcasters:
Owning live rights anchors the day, but editorial depth after the match secures long-tail audience value.
The AFCON 2025 final between Senegal and Morocco generated strong and sustained TV audiences in Morocco, reflecting both national engagement and competitive broadcast dynamics.
According to AUDIMATIC data, Al Aoula led TV viewing throughout the day, reaching 12.51% among all channels and 36.45% among national broadcasters.
This performance highlights the channel’s structural leadership during major sporting events.
The AFCON 2025 semi-final between Nigeria and Morocco ended in a dramatic penalty shootout, with Morocco advancing after a 4–2 victory.
Beyond the sporting outcome, TV audience data reveals clear viewing patterns throughout the day.
All-day viewing overview
Across all national and international channels, Al Aoula maintained the leading position for the entire day, reaching an audience share of 10.66%.
Among national channels only, its leadership was even more pronounced, with 32.43% audience share.
The AFCON 2025 semi-final between Senegal and Egypt, played on January 14, delivered a tense sporting contest and a clear shift in TV audience behavior.
Daytime viewing overview
Across all national and international channels, ENTV emerged as the most-watched channel of the day, reaching 8.58% audience share.
Among national broadcasters, OnTime Sports took the lead with 8.70%, confirming its strong positioning ahead of the match.
The quarter-final clash between Egypt and Ivory Coast on January 10 delivered both sporting drama and a highly competitive TV audience landscape throughout the day.
Thanks to AUDIMATIC’s Public Audience Dashboard, we observed how viewing habits evolved from daytime consumption to intense match-time concentration.
Full-day viewing landscape (All channels)
Audience leadership was unusually balanced, with three channels sharing the top positions across national and international broadcasters:
- MBC Masr: 5.26%
- ENTV: 5.25%
- OnTime Sports: 5.02%
This tight distribution reflects a fragmented daytime viewing environment, with no single channel clearly dominating before kickoff.
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