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العربيةDuring HADA WAKTHA on Echorouk TV (February 28), Badis Khaldi, CEO of AUDIMATIC, presented how audience measurement is evolving in response to changes in viewing behaviour.
Historically, TV audiences have been measured through surveys and sample-based studies. While these methods provided useful indications, they remained limited in precision and often delayed.
Today, technology enables a different approach.
AUDIMATIC relies on a large network of connected devices to measure TV audiences in real time, capturing actual viewing behavior without relying on viewer declarations.
In Algeria, this system includes more than 120,000 devices distributed nationwide, allowing:
- continuous and automated data collection
- second-by-second audience tracking
- analysis across both satellite and IPTV usage
This level of precision makes it possible to better understand how audiences evolve throughout the day, how they react to programming, and how they move between channels.
The data also highlights an important structural trend:
approximately 80% of TV viewing still relies on satellite, often combined with IPTV as a complementary usage.
Rather than declining, television remains central — not only as a live medium, but also as the primary source of content later consumed on digital platforms.
This shift marks a broader transformation for the industry:
from estimating audiences to observing real behavior in real time, enabling more informed decisions for broadcasters, advertisers, and content producers.