The International Broadcasting Convention (IBC) took place in Amsterdam from September 13 to 16, 2025, bringing together the global community of media, entertainment, and technology professionals.

With 43,858 attendees, more than 1,300 exhibitors spread across 14 exhibition halls, and participants from over 170 countries, IBC once again confirmed its reputation as the premier meeting point for the broadcasting and media industry.

The strength of IBC lies in its ability to represent the entire media ecosystem under one roof — from satellite and distribution operators, to production and post-production technologies, broadcasting and OTT platforms, and forward-looking areas such as AI, 5G, cloud-native infrastructures, and sustainable solutions.

In addition to the exhibition, this year’s event featured a diverse program of conferences, keynote sessions, and competitions. Experts shared perspectives on the evolution of audience behaviors, the growing impact of digital transformation, and the innovations that are reshaping our industry.

For AUDIMATIC, IBC 2025 was an opportunity to look ahead and to connect our expertise with the broader transformations of the sector. The discussions we had with partners — particularly satellite operators — generated valuable ideas, new collaborations, and business opportunities that will directly contribute to our growth strategy.

Our participation confirmed that staying close to the global industry ecosystem is essential to anticipate change and continue innovating. We would like to thank all the professionals we met at IBC for the quality of the exchanges and the inspiration they shared.