broadcast | AUDIMATIC

TV Audience Measurement: A Question the Industry Is Still Trying to Answer

27 February 2026

How do we truly know what people are watching on television today?

This question remains at the center of many discussions across the media industry. With hundreds of channels available, the growing influence of digital platforms, and audiences consuming content across multiple screens, understanding viewing behavior has become increasingly complex.

On February 26, 2026, Badis Khaldi, Founder and CEO of AUDIMATIC, joined the program Zapping on Ennahar TV to discuss these challenges and share perspectives on how audience measurement is evolving.

During the interview, the conversation explored how television audiences have become more fragmented and dynamic. Viewers no longer follow fixed viewing habits; they switch between channels, follow live events, and increasingly interact with content across different platforms.

Understanding TV Audiences in Algeria: From Traditional Methods to Real-Time Measurement

23 February 2026

On February 22, 2026, Badis Khaldi, Founder & CEO of AUDIMATIC, was invited on Samira TV, TMC Program, to discuss one of the most debated topics in the media industry: how TV audiences are measured in Algeria.

During this in-depth 38-minute interview, Badis Khaldi shared insights into the evolution of audience measurement, highlighting the limitations of traditional methodologies and the growing need for more accurate, real-time data.

For many years, TV audience measurement has relied on indirect methods such as surveys or panel-based systems. While these approaches provide general trends, they often fail to reflect the real complexity of today’s viewing behavior — especially in a context where hundreds of satellite channels are accessible and where digital platforms generate parallel audience metrics.

AFCON 2025 Analysis on EL Heddaf TV: Understanding TV Audiences Through Real-Time Data

09 January 2026

During a recent appearance on El Heddaf TV, Badis Khaldi, CEO of AUDIMATIC, presented an in-depth analysis of TV audience behavior during AFCON 2025 and major Algerian football fixtures.

Using AUDIMATIC’s real-time audience measurement technology, the analysis focused on how viewers interact with football content across the day — from pre-match buildup to post-match analysis.

The data revealed clear patterns:

Strong audience convergence around national broadcasters during Algeria’s matches
Record peaks on ENTV during high-stakes moments
Rapid audience migration between channels at kickoff
A growing appetite for sports analysis programs following live matches

Artificial Intelligence: A Turning Point for Media

08 December 2025

On April 28, 2025, an important discussion took place in Algiers around artificial intelligence and its growing impact on the press and broadcasting sectors.
The message was clear: AI is not a concept limited to journalism — it is reshaping every aspect of media production, from engineering and studio operations to live sports analysis and virtual environments.

At AUDIMATIC, this vision resonates strongly.
Our mission has always been to empower media professionals with advanced audience insights, built on reliable data and transparent methodologies. The evolution of technology — including AI — highlights one essential truth: content and data are now strategic assets.
For countries and media organizations alike, the ability to preserve, structure, and interpret their audiovisual heritage is more critical than ever.

As the debate around AI continues globally, AUDIMATIC remains committed to strengthening the media ecosystem through accurate audience measurement and a deep respect for content integrity.
This moment from April 2025 serves as a reminder that the future of media will be shaped by those who know how to protect, organize, and elevate their content.

TV audiences during Ramadan – AUDIMATIC & Mokh al Hadra

27 March 2025

Join us on the March 26, 2025 episode of Mokh al Hadra on Samira TV for a compelling discussion on the evolution of television viewership during Ramadan.

This edition features an in-depth analysis of audience behavior across key moments of the month — Day 1, Day 10, and Day 20 — based on real-time data provided by AUDIMATIC, the first innovative tool for live audience measurement in Algeria.

AUDIMATIC on AL24 News: rethinking TV audience analysis during Ramadan

23 March 2025

On AL24 News, AUDIMATIC CEO Badis Khaldi introduces a new way of understanding television audiences in Algeria—by focusing on content rather than just channels.

Based on real-time data from three key days of Ramadan (the 1st, 10th, and 20th), the analysis shows how viewer preferences shift over time during this peak period.

AUDIMATIC TV launches “Program Weather” on 4Kids TV – LIVE!

13 March 2025

We are excited to announce the launch of the “Program Weather” section on 4Kids dally 10:30 p.m. the Algerian entertainment and children’s channel. The first episode aired last night, featuring the show “Less Talk” hosted by Brahim Irban.

AUDIMATIC and Samira TV: Unpacking Algerian TV Trends During Ramadan

12 March 2025

Join us on ‘Mokh al Hadra’ for an engaging discussion featuring artists, producers, and Badis Khaldi, CEO of AUDIMATIC, exploring new viewing habits during Ramadan.

The program highlights AUDIMATIC’s innovative methods for analyzing audience data from the 1st and 11th days of Ramadan. Guests emphasize the value of these precise insights for better understanding and anticipating audience preferences.

Samira TV Broadcast: navigating TV audience metrics with AUDIMATIC

09 March 2025

On Samira TV, join a critical discussion featuring artists, producers, and special guest Badis Khaldi, CEO of AUDIMATIC, focusing on current TV programming trends and audience preferences in Algeria.

Drawing on comprehensive audience data provided by AUDIMATIC, the discussion explores:

The reasons behind the frequent scheduling of similar shows across different channels at the same time
The genuine preferences and viewing habits of Algerian audiences
The challenges and opportunities for innovation in the local TV industry

AUDIMATIC featured on “Hebdo Show” on AL24news

17 January 2025

As part of the “Hendo Show” program aired on AL24news on January 16th, 2025, Badis Khaldi, founder and CEO of AUDIMATIC, was invited to present the core principles and ambitions of our audience measurement solution.

Joined by several experts from the media and broadcast industry, the discussion focused on:

the limitations of traditional audience measurement methods,
how AUDIMATIC uses satellite boxes to anonymously collect real-time viewing data,
the value this brings to TV channels, producers, and advertisers,
and the broader vision for development both in Algeria and internationally.