AFCON 2025: More Than Football — A Continental Moment Shared Across Africa and Beyond

22 December 2025

AFCON is far more than a football tournament.
It is a pan-African moment that brings together nations, cultures, and millions of viewers across the continent — and well beyond its borders.

The opening match between Morocco and Comoros perfectly illustrated this collective dynamic. Beyond the final score, the game became a shared experience, watched simultaneously in homes, cafés, workplaces, and public spaces, reconnecting audiences through a common emotional rhythm.

Opening Ceremony, Match & TV Audiences
On December 21, the Atlas Lions kicked off their AFCON 2025 campaign, immediately capturing massive national attention. As with every major AFCON fixture, television audiences surged across Moroccan channels, reaching levels comparable to recent high-profile events such as Morocco–Niger and World Cup qualifiers.

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Artificial Intelligence: A Turning Point for Media

08 December 2025


On April 28, 2025, an important discussion took place in Algiers around artificial intelligence and its growing impact on the press and broadcasting sectors.
The message was clear: AI is not a concept limited to journalism — it is reshaping every aspect of media production, from engineering and studio operations to live sports analysis and virtual environments.

At AUDIMATIC, this vision resonates strongly.
Our mission has always been to empower media professionals with advanced audience insights, built on reliable data and transparent methodologies. The evolution of technology — including AI — highlights one essential truth: content and data are now strategic assets.
For countries and media organizations alike, the ability to preserve, structure, and interpret their audiovisual heritage is more critical than ever.

As the debate around AI continues globally, AUDIMATIC remains committed to strengthening the media ecosystem through accurate audience measurement and a deep respect for content integrity.
This moment from April 2025 serves as a reminder that the future of media will be shaped by those who know how to protect, organize, and elevate their content.

On the Occasion of AFCON 2025, AUDIMATIC Launches a Public Daily TV Audience Dashboard

02 December 2025

AUDIMATIC is publishing daily TV audience data for the four countries participating in AFCON 2025, Algeria, Egypt, Morocco, and Tunisia, throughout the month of December 2025 and until the end of the Cup.
This initiative makes it possible to observe how audiences evolve as the competition’s kickoff approaches in mid-December.

Starting December 1, the audience figures for each day will be published the following day.
All data are presented in each country’s local time.

Explore the Dashboard and follow audience trends during one of the year’s most significant sporting events.

Dashboard access here.

For more information: contact@audimatic.net

AUDIMATIC at the Dubai International Content Market 2025

06 November 2025

AUDIMATIC took part in the Dubai International Content Market 2025, a key event bringing together global players in broadcasting, content, and technology. The visit strengthened our connections within the media industry and opened new perspectives for collaboration and innovation.

The Dubai International Content Market (DICM) once again confirmed its growing importance as one of the leading events for the media and entertainment industry in the MENA region.

This year’s edition brought together more than 250 buyers, nearly 90 exhibitors, and professionals from over 70 countries. The event provided an essential platform for broadcasters, content creators, and technology providers to explore new ideas, build partnerships, and discuss the future of content in a rapidly evolving digital landscape.

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Real-Time Audience Measurement: When Sports Bring People Together

10 October 2025

Major televised events create moments of unity and shared emotion.
With its real-time audience measurement technology, AUDIMATIC captures these powerful moments when millions of viewers come together around a common passion.

During a recent football match, AUDIMATIC’s data revealed exceptional national engagement — a clear example of how sports and culture can unite audiences.

These insights highlight AUDIMATIC’s ability to measure audience behavior across sports, cultural, and social events, providing broadcasters and advertisers with valuable real-time data.

Audience 2025 10 09 Audimatic Mesurement AlgeriaDownload

AUDIMATIC at IBC 2025: Highlights from an Unmissable Event

16 September 2025

The International Broadcasting Convention (IBC) took place in Amsterdam from September 13 to 16, 2025, bringing together the global community of media, entertainment, and technology professionals.

With 43,858 attendees, more than 1,300 exhibitors spread across 14 exhibition halls, and participants from over 170 countries, IBC once again confirmed its reputation as the premier meeting point for the broadcasting and media industry.

The strength of IBC lies in its ability to represent the entire media ecosystem under one roof — from satellite and distribution operators, to production and post-production technologies, broadcasting and OTT platforms, and forward-looking areas such as AI, 5G, cloud-native infrastructures, and sustainable solutions.

In addition to the exhibition, this year’s event featured a diverse program of conferences, keynote sessions, and competitions. Experts shared perspectives on the evolution of audience behaviors, the growing impact of digital transformation, and the innovations that are reshaping our industry.

For AUDIMATIC, IBC 2025 was an opportunity to look ahead and to connect our expertise with the broader transformations of the sector. The discussions we had with partners — particularly satellite operators — generated valuable ideas, new collaborations, and business opportunities that will directly contribute to our growth strategy.

Our participation confirmed that staying close to the global industry ecosystem is essential to anticipate change and continue innovating. We would like to thank all the professionals we met at IBC for the quality of the exchanges and the inspiration they shared.

AUDIMATIC at the ASBU Broadcast Convention & Programmes Market 2025 – Tunis & Yasmine Hammamet

27 June 2025

The 2025 edition of the ASBU Broadcast Convention & Programmes Market was an inspiring and rewarding experience for AUDIMATIC.

As one of the most important gatherings for the audiovisual and media industry across the MENA region, the event brought together leading professionals, innovators, and decision-makers to exchange ideas and showcase the technologies that are shaping the future of broadcasting.

On the very first day, Badis Khaldi, Founder & CEO of AUDIMATIC, had the honour of being invited for a live interview on Tunisia’s National TV Channel N1. He shared AUDIMATIC’s vision and our innovative solutions for real-time TV audience measurement, a cornerstone for broadcasters and advertisers engaged in digital transformation.
👉 Watch the full interview on our YouTube channel: https://youtu.be/01_PsZJVx10

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Training Session with Maarifa TV Journalists and Technicians

03 June 2025
training session

On June 2, 2025, Badis Khaldi, CEO & Founder of AUDIMATIC, delivered a training session at the headquarters of Maarifa TV for journalists and technicians.

This session covered key topics such as:

  • Introduction to TV audience and measurement techniques
  • Programming strategies and adapting content to audience behavior
  • Presentation of AUDIMATIC’s real-time satellite audience measurement solution,
    illustrated through concrete examples and practical cases

We sincerely thank Maarifa TV for their warm welcome and the fruitful discussions with their teams.
At AUDIMATIC, we are proud to contribute to building stronger skills and fostering innovation in the media industry.

Featured Interview: Badis Khaldi on Maarifa TV

02 June 2025

We are proud to feature the full interview of our founder, Badis Khaldi, as the special guest on Maarifa TV’s renowned program “The Knowledge Guest”. During this 40-minute conversation, Mr. Khaldi shares his unique perspective on the future of media in the Arab world, drawing from over 20 years of international experience in broadcasting, telecommunications, and digital transformation.

One of the highlights of the discussions the innovation behind AUDIMATIC’s intelligent audience measurement platform – a solution fully conceived and developed in Algeria – which was awarded the 1st Innovation Prize at the 2024 ASBU BroadcastProME Awards, a regional completion recognising excellence in media innovation across the Arab world.

“This award is not only a personal achievement, but a milestone for Algerian technology. It proves that local innovation can meet international standards and drive real change in the region.”
— Badis Khaldi

Key topics explored in the interview:

  • The story and vision behind AUDIMATIC
  • How AI and real-time data are transforming audience analytics
  • The economic value of accurate audience metrics for media & advertisers
  • The strategic importance of investing in digital transformation in Algeria
  • Empowering youth and Algerian talent, locally and abroad

At AUDIMATIC, we are committed to building the future of Arab media — driven by data, powered by AI, and anchored in local expertise.